In a multi-channel environment marketing attribution can be a thorny task.
Cooperative databases for the nonprofit sector are not new, but they remain an underutilized tool for many marketers.
A cooperative database is one in which donor transactional data from participating organizations is merged for the mutual marketing benefit of its members. This detailed transactional history provides a multi-dimensional view of donors, their behavior and value.
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Event Date:Thursday, March 10, 2016 - 11:45
DMCNY has quite a team supporting you.
"Call it a clan, call it a network, call it a tribe, call it a family.Event Date:Wednesday, April 6, 2016 - 18:00