The 2017 Silver Apple Awards is fast approaching and the Honorees have been announced! Over the next few weeks we will highlight each honoree here as a countdown to the event.

Congratulations to BMI Global OMS
A 2017 Silver Apple Corporate Honoree

Blumenfield Marketing Inc. was founded by Arthur Blumenfield in 1976. Arthur had become involved in direct marketing as an early innovator of merge-purge technology as well as inventing and patenting the concept of personalized children’s books (Me-Books). An active member of the DM community, he often heard direct marketers complain that they were constrained in their marketing efforts due to limitations in their computer systems. Seeing an opportunity, he risked everything by quitting his job and launching Blumenfield Marketing Inc. with the mission of providing customized software systems for direct marketers. His goal was to “never say no” when a client asked if the system could be modified in order to try something new.

41 years later, BMI continues to fulfill that mission and its current clients will all attest that BMI continues to “never say no” when asked to implement even the most complicated requirements. Over the years, BMI has had the privilege to work with some of the most brilliant and respected direct marketers in the world. BMI has used that experience to build an industry-leading “best of breed” Order Management System (OMS) which handles order and payment processing, product fulfillment, e-content subscriptions, database maintenance and advanced analytics. BMI specializes in continuity and subscription programs but also supports many other types of businesses including catalogs, e-commerce, DRTV and various other direct response programs. BMI’s systems are able to support these functions in multiple countries, languages and currencies and have been used throughout North America, Europe (including Scandinavia and Russia), Australia and New Zealand. In addition to providing computer systems, BMI’s clients also rely on BMI to provide input and recommendations in marketing and promotional decisions based on decades of experience supporting hundreds of direct response projects. In 2017, BMI began doing business as BMI Global-OMS to reflect its current business model.

BMI credits its membership and participation in the Direct Marketing Club of NY as being an invaluable source of contacts and new clients which have helped to fuel its continued growth and success over the decades.

Join us as we honor BMI Global OMS and all the 2017 Silver Apples Honorees on Thursday, November 16. Register here.

NEW THIS YEAR: Recognize BMI Global OMS, 2017 Silver Apple Honoree, with our new featured program page “Salute the Honorees!” Your congratulatory quote will be added to the event program for BMI Global OMS to have as a keepsake from the evening. Your quote will be featured in up to 50 words followed by your name and company.


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