Artificial intelligence (AI) is one the most exciting, and talked about, new opportunities to emerge in marketing. Promises of AI range from the ability to drive more seamless, personalized omnichannel engagements, better understand and deliver on customer needs, and achieve the ever-elusive 360-degree view.

 

Moderated by Betsy Schaefer, Director of Marketing and Client Engagement for IBM’s Watson Artificial Intelligence Business and with panelists James Huerta, Executive Producer at Havas and Jodie Sasse, Managing Director at Equals 3.

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