What DTC Brands and Publishers Can Learn From Each Other in Today’s Subscription Economy

Wednesday, October 16, 2019
5: 30 PM – 7:30 PM
Arno Ristorante, 141 W 38th St., New York, NY

 

The use of subscription and continuity programs, once the primary domain of magazines and newspapers, have proliferated not only among media companies, but also among products and services as diverse as cosmetics and clothing, gourmet prepared meals and pet food, house cleaning and furniture. Join us for this insightful program, co-hosted by the MCMA & DMCNY, as we explore the explosion of this profitable business model and what it means for the future of marketing, publishing, and purchasing.

Our panel of experts from media and DTC brands will discuss how:

Marketers from across industries are exploring/exploiting this model

Publishers are adapting and broadening their content offerings beyond the ‘traditional’ subscription offer

Marketers from publishing companies and DTC brands alike are combining their content & data to create audiences for themselves and their partners/advertisers

Meet the Speakers:

Alec Casey, CMO, Trusted Media Brands Inc (TMBI)

Chris Cotnoir, President at The Rothkopf Group

Nina LaFrance, Consumer Marketing & Business Development, Forbes

 Tammy Berentson, Chief Marketing Officer, Fresh Direct

Mike Schanbacher,  Director of Growth Marketing, Quip

Direct Marketing Club of New York