June 26: Marketing’s Essential Role in Creating a Culture of Innovation — a DMCNY Salon Dinner Discussion

There is no room for complacency in corporate America. Companies with cultures that embrace innovation, risk taking, and self-disruption will win, as these attributes increasingly become table stakes. But change is hard. Fortunately, well-known author Joseph Jaffe has a formula for ensuring long-term success, which he’ll extract from the pages of his most recent book, Built to Suck, to share with us over a sumptuous dinner at Craft. Jaffe, who authored such marketing mainstays as Flip the Funnel and Life After the 30-Second Spot, will lead a spirited discussion on corporate survival in the modern age, and marketing’s essential role in the longevity of their company and brands. All attendees will receive a complementary copy of Built to Suck.

Discussion host: Joseph Jaffe, cofounder of HMS Beagle marketing consultancy, author of five books on marketing, keynote speaker, thought leader, and rabble-rouser

Dinner host: Ginger Conlon, president, DMCNY, US editor, The Drum

This is an invitation-only event for chief marketers. Click here to request an invitation.

Location: Craft
43 E 19th St, New York, NY 10003
6:00 PM – 6:30 PM,  Networking
6:30 PM – 8:30 PM,  Dinner and Discussion

Direct Marketing Club of New York