60 Minutes on "Data Brokers"
No doubt, you watched or have read about the 60 Minutes feature on Sunday, March 9 on what the show called Data Brokers. They were referring to data compilers, list companies and marketers. This is a looming privacy issue and members need to be informed. We want to share links to the show and commentary from the DMA and others.
60 Minutes Overtime on Data Brokers - 3 additional videos
Some commentary from the industry:
Linda Wooley, CEO, DMA blog post "Stand Up For Responsible Data Driven Marketing". In it she says: The media are taking their cue from Congress and the FTC, who are ferociously bent on regulating our industry. Linda calls for your participation.
Thorin Magee, Editor-in-Chief, Target Marketing Magazine covers this - and the headline says it all. "60 Minutes' Skewers Marketers Over Data Collection".
Ken Magill, founder of The Magill Report gives a no holds barred commentary in "60 Minutes' Credo: Talk to DC Bureaucrats, Regurgitate"
eM+C Daily included a post from Stephanie Miller at the DMA in "60 Minutes Segment Unnecessarily Frightens Consumers, DMA Contends"