Donna Baier Stein was honored as the 2013 Copywriter of the year by AWAI (Association of Writers and Artists, Inc.) at a ceremony in Delray Beach FL. Donna also spoke at the conference on "Stepping into the Flow: Crafting Successful Copy That's Easy to Read and Easy to Write."
LiftEngine announces a new solution called Merge Optimization Modeling that reduces prospecting costs and boosts campaign ROI. "MOM" is a post-merge program that scores all prospects, allowing marketers to eliminate those with a low propensity to respond. Contact Chris Montana to learn more.
SMS Marketing Services announces the addition of Amy Williamson as vice president of sales and Nick Tassi as senior vice president of cross-channel sales. SMS Marketing Services also received a 2013 Gold Davey Award for print/collateral and two 2013 W3 Awards for their website.
Gail Henry, executive VP of Leon Henry, Inc. is proud to announce their re-certification by WBENC (The Women's Business Enterprise National Council).
Ruth Stevens and Bernice Grossman announce the publication of their new research report, "A Deep Dive into B-to-B Prospecting Databases: How Seven Data Suppliers Compare. Click here for a free download.
Here's the latest news from fellow club members.