A new Baruch College partnership gives DMCNY members a chance to serve as a mentor for students looking to explore the great field of data-driven marketing. in fact, the "Executives on Campus" program makes it easy for every member to participate - you can meet students on the midtown campus for one night of networking in the Fall or Spring, or you can sign up to mentor a student directly for a full semester. Most mentors have 5+ years experience in marketing, but what it really takes is a big heart and a willingness to listen and guide aspiring marketers into our very dynamic and ever-changing field.
Won't you share your passion with some emerging bright starts? Can you join a one-night student-professional networking evening? Sign up today for more information or fill out the registration form on the Baruch website.
To jumpstart the partnership, we asked some of our best known and admired luminaries, our Silver Apple winners, to lead off the mentoring relationship with Baruch. We took the opportunity to ask them for some good advice for new marketers and interested students on the benefits of a career in marketing, the importance of networking and the future of our industry.
As expected, there's some good counsel here for all of us, no matter how much experience we have - and some insights worth sharing with everyone on our team.
Ginger Conlon, editor and content marketing consultant, Silver Apples class of 2015: Marketers need to be a bit of a unicorn. Marketing professionals should have an expertise in a specific area, but also have at least a foundational understanding of marketing technology, analytics, and finance. They don't necessarily need in-depth knowledge of all of those areas; what they do need is enough of an understanding to speak with IT, data analysts, and the finance folks in a way that will be productive and foster a collaborative environment.
Lawrence Kimmel, digital marketing consultant, Silver Apples class of 2003:
Marketers need an insatiable curiosity. Data literacy. Social media expertise. When preparing for a career in marketing, students should ask themselves (and not me!) "What are my goals? And what do I have to do and learn to achieve them?" To help get the answers, every human encounter should be considered an opportunity to network. Every human being can help enlighten us and make us more successful personally and professionally.
The future of marketing (and life) is about the intersection of humanity and technology...creativity and applied science...imagining what's possible and championing what's transformative. Bright students and young marketers with inventive minds and inability to get stuff done will enjoy a lifetime of exciting challenges and professional success.
Scott Fenwick,Vice President, Sales Training & Development, ValueClick Media, Silver Apples Class of 2012: The key skills for marketers today are analytics and an understanding of the power and impact of the multiple channels available for delivering messages. The best way to get ahead in marketing is to keep striving to do more than your job description, and ask, "What else can I do?"
As things change, things remain the same. As it was centuries ago, and it is today, aspiring marketers should fearlessly be asking people they admire and respect for advice. As they meet these people, they should try to establish a mentor or advisor relationship - formal or informal. Trade associations and internships provide new opportunity as well. Marketing will always be around. Like everything else, it will require adjustment to the latest trends and technologies, but there will always be a need. Students will enjoy a career in marketing because it has been and always will be the home of creativity (both good and bad) has subliminal and overt influence on society. And that is pretty exciting.
Peg Kuman, Vice chairman of Relevate d/b/a DataMentors, Silver Apples class of 2015: Todays' marketing professionals need the ability to communicate in a logical, articulate, literate manner. That means in writing, in speaking and in thought. Adopt an attitude of lifelong networking and learning. Networking isn’t something you start at a particular time in education. It’s something you do as part of life- from elementary school, volunteering, junior high, high school, team sports, theatre arts, intramural sports, church, social activities and so on. A great question to start off a conversation with an experienced marketer or businessperson is, "How did you get into this business?"
This is a great field to join as buying and selling are part of our society at large. Marketing - the business of selling products and services - will be around as long as humans are around. The future is as exciting today as it was when we did not have technology to speed communication, distribution and delivery.
Blog written by Stephanie Miller, Direct Marketing Consulting