Marketing EDGE seeks judges from the DMCNY community for its Collegiate ECHO Marketing Challenge by DIRECTV. Now in its 30th year, the Collegiate ECHO gives students the opportunity create a marketing plan for a nationally known business. To help DIRECTV rank the winners, marketing professionals score and provide feedback on the entries, which helps college faculty refine the way they teach data-driven marketing, and increases student knowledge. Marketing EDGE needs at least 20 judges to finish judging the fall entries by Friday, March 4. There is also a need for judges in June.
The Challenge in Brief: With a $1MM budget, create an integrated marketing campaign (using social, mobile, direct, interactive and/or store media) to increase refer-a-friend program participation among existing DIRECTV customers.
What exactly do I need to do?
· Apply today to become a Collegiate ECHO judge at judge.collegiateECHO.org.
· When you’re confirmed as a judge, you'll receivean “assignment” (of 10-12 entries – more or less as you request), a briefing about the Challenge, judging criteria, and judging tips.
Judging takes place entirely online. You’ll receive a link to download the entries, and another to an online score sheet. A staff member will be available to answer any questions you may have.