Blog Activity

  • DMCNY Names Seven Silver Apple Honorees for 2016; And Special ‘Golden Apple’ Honoree Designation to Bill Denhard

    In its 32nd year, direct, digital & data marketing leaders to receive awards at gala: on Thursday Evening, November 10, 2016, at New York’s Edison Ballroom, Times Square

    NEW YORK, September 7, 2016 – The Direct Marketing Club of New York ( announced today seven recipients of its 2016 Silver Apple Awards – six individuals and one corporation – which honor individuals and organizations who have made outstanding contributions to the growth and practice of direct, digital and data-driven marketing during a career spanning at least 25 years.

    In addition, for the seventh time in its history, the organization announced it will bestow a Golden Apple to honor an individual for 50 years of service – this year to William R. “Bill” Denhard of The Lee Epstein Fund, a scholarship fund for aspiring direct, digital and data-driven marketing professionals.  

    Now in its 32nd year, the annual Silver Apples Gala is the highlight of DMCNY’s annual slate of programming and networking events.  The gala will be held Thursday night, November 10, at New York’s Edison Ballroom near Times Square.  

    The Silver Apple 2016 honorees include:

    • Jennifer Barrett Glasgow, Chief Privacy Officer Emeritus, Acxiom Corporation;

    • Tom Benton, Chief Executive Officer, DMA [Direct Marketing Association];

    • Buell Duncan, Global Vice President, Portfolio Marketing, IBM;

    • Nina La France, Senior Vice President, Consumer Marketing & Business Development, Forbes Media;

    • Cyndi Lee, Senior Vice President, Sales & Strategic Development, Specialists Marketing Services

    • Phil Wiland, President and Chairman, Wiland; and,

    • Corporate:  Experian Marketing Services (Costa Mesa, CA), a leading global information services company providing data and analytical tools to clients around the world.

    The Golden Apple honoree, recognized for 50 years or more of contribution, will be presented to Bill Denhard, who himself was first named a Silver Apples honoree in 1994.

    "Silver Apple honorees are a special breed of marketing professional," said DMCNY Club President Paulette Oliva, executive vice president | managing partner, Merit Direct. "They succeed in their own right as marketing strategists and practitioners – yes – but also they excel in leadership and giving back to the community.  Each honoree provides an example for all of us to emulate, helping to enrich the dynamism that is today’s data-driven marketing.  That is why we celebrate their careers – and we toast their achievement. ”

    The 2016 Silver Apple recipients were chosen by the Club’s past presidents. Criteria stipulate that recipients must have at least 25 years’ experience in the business, a commitment to volunteerism and leadership, and a record of vital contributions to the growth of the industry.  Since 1985, a total of 232 individuals and 20 companies have received DMCNY Silver Apples honors – with this year’s six individuals and one corporation joining this field in November.

    This year’s Silver Apples Gala will be held in Manhattan’s Edison Ballroom, at 240 West 47th Street near Times Square in New York City on Thursday, November 10, 2016, from 6:00 to 10:00 p.m. ET.  Registration is available at

    The Silver Apple Award gala also serves as a key fundraising event to support New York-area programs and scholarships for college-level educational curricula and content in direct and interactive marketing. Ticket sales are underway and space will be limited to 30 tables. For pricing and availability contact Stuart Boysen, executive director, DMCNY, at, (516) 746-6700; or for event sponsorship opportunities, Lisa Moore at lmoore@alliantdata.comor (845) 617-5457.

    A full listing of winners’ biographies is available here:


    Media Contact:  
    Chet Dalzell
    Public Relations Consultant
    (917) 608-2251

    About Direct Marketing Club of New York
    The Direct Marketing Club of New York ( has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing.  DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.


  • Tips & Tricks from Pioneers of Addressable TV

    Addressable TV Panel moderated by Experian

    It sounds like a marketer's dream: Send a specific TV commercial to an individual household. But it's actually real.

    Last year, US spending on addressable TV doubled. Not surprisingly, it’s slated to double again in 2016. So what is addressable advertising, and how is it changing the way we buy TV ads? More importantly, how can marketers shift from buying programs to buying audiences? Find out during our panel discussion featuring some of the leaders in the addressable TV space.

    Addressable ads are currently available in up to 42 million households through live TV and video-on-demand. The pool is expected to reach 50 million households by the end of this year.  That's why it's important to learn about this relatively new phenomenon.

    You'll learn how it works and how you can target finite groups, what advertising units are available and some tips on how to maximize this relatively new marketing opportunity.

    “Tips and Tricks from the Pioneers of Addressable TV”

    Join these pioneers of addressable TV for a lively panel discussion:

    John Quinn, General Manager, National and Addressable Sales, DISH Media Sales 

    John Quinn is the General Manager of National and Addressable Sales at DISH Media Sales. John leads national and addressable sales scaling across DISH’s entire footprint. Since joining the team in 2008, he has been an integral member in the launch and growth of all DISH Media Sales offerings and has continuously driven revenue, guiding the team to double-digit, year-over-year sales increases within the last three years alone.

    Caitlin Schell, Supervisor, Advanced TV Strategy & Investment, Dentsu-Aegis Network

    Caitlin Schell is the Supervisor, Advanced TV Strategy & Investment at Denstu-Aegis Network since 2015. Caitlin develops the strategy and oversees the investment practice where media and technology converge into business solutions for Dentsu-Aegis Network’s clients. Caitlin specializes in strategy, implementation and analysis of Addressable TV, Connected TV and Programmatic TV campaigns.


    Chris Harter, Senior Vice President, TV Partnerships, Cardlytics

    Chris Harter is the Senior Vice President of TV Partnerships at Cardlytics. In this role, he is responsible for the development and execution of strategic partnerships with companies across the advanced TV ecosystem.


     Jay Stocki, Senior Vice President, Data and Product, Experian Marketing Services  (Luncheon Moderator)

    Jay Stocki is the Senior Vice President of Data and Product at Experian Marketing Services. He is responsible for corporate data and product strategy, as well as strategic product initiatives in the digital marketing industry.


    Thursday, September 15, 2016 - 11:45am
    Networking & Cocktails 11:45 to 12:20
    Luncheon & Presentation 12:20 to 2:00

    Member Price: 


    Non-Member Price: 

  • DIG to honor Joe Zawadzki, MediaMath as Data Innovator of the Year

    Public Relations Consultant for DMCNY
    (917) 608-2251

    Data Innovators Group to Honor Joe Zawadzki, MediaMath CEO,
    With its 2016 Data Innovator of the Year Award

    - 2016 Data Innovator of the Year Dinner and presentation
    is slated for Thursday, April 21, in New York at National Museum of Mathematics -


    NEW YORK, April 5, 2016 – In recognition of leadership in the application of data-driven marketing, the Data Innovators Group (DIG), in association with the Direct Marketing Club of New York (, will present its 2016 Data Innovator of the Year Award to Joe Zawadzki, CEO of MediaMath, at a gala dinner on Thursday, April 21 (6:30 pm EDT), at the National Museum of Mathematics (Madison Square North, 11 E. 26th Street) in New York City. The invitation-only event brings together business leaders nationwide in the field of data-driven marketing.

    The Data Innovator of the Year Award goes to an individual who has made significant contributions to the use of data for marketing effectiveness, advocates for positive change and serves as a role model to those entering the field. A portion of proceeds for the evening will fund scholarships for marketing students attending Zicklin School of Business at Baruch College, City University of New York, an exclusive education partner for this event.

    “It is an exciting time to be a data-driven marketer – thanks, in large part, to the vision and initiative of business leaders like Joe,” said Paulette Oliva, executive vice president | manager, MeritDirect LLC, and president, DMCNY. “Joe and MediaMath are on the pulse of deriving insights from all points where consumers interact with brands – and applying those insights so clients can build engagement and drive business objectives.  He also works to advocate for data-driven marketing as a career choice – being active in both marketing education and professional development.” 

    Zawadzki, a current member of the Direct Marketing Association Board of Directors, founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) that is today used by more than 3,500 brands.  A respected pioneer in online marketing, he holds several patents in the area of online methods for dynamic segmentation and content presentation. Zawadzki is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. Under his leadership, MediaMath is also named this year a “Corporate Award” honoree from Marketing EDGE, a national marketing education organization.

    “Data has never been a more integral part of the marketing equation,” said Fran Green, President, ALC Smart Data Solutions, and one of the founders of the Data Innovators Group.  “But as data increases in variety, volume and velocity, the ability to pool and analyze prospect and customer information becomes more complex – necessitating the need for the innovations spearheaded by our award winners.  Joe and MediaMath are the latest great examples of that spirit of invention. The demand for relevant content and messaging starts with data, and that’s why we come together to honor our industry pioneers.”  

    Sponsors for the DIG Data Innovator of the Year Award Dinner include Venture Development Center, Nextmark, V12 Group and Data Services, Inc. (DSI).

    Past Data Innovator of the Year honorees include industry luminaries such as Auren Hoffman (2015 recipient), Dr. Charles Stryker, Lon Mandel, Phil Wiland, Chris Paradysz and Donn Rappaport, among others.  At this year’s dinner, Dr. Charles Stryker will present the award to Zawadzki, where both will offer commentary on data-driven marketing’s remarkable growth, and what may be in store ahead.

    The Thursday, April 21 event begins at 6:30 pm EDT, with hundreds expected to attend.  Those who wish to participate can register here: Invitation is subject to review and approval.  Potential sponsors may contact Stu Boysen, executive director, DMCNY, ( and (516) 746-6700.

    The Data Innovators Group, whose members select the award winner each year, is comprised of senior-level data marketers who are shaping the futures of their companies and the data-driven marketing field.  The Data Innovators Group joined forces with the Direct Marketing Club of New York in 2013 to continue providing opportunities for forward-thinking business leaders to exchange ideas and experiences.

    About Direct Marketing Club of New York
    The Direct Marketing Club of New York ( has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing.  DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.  ###

  • DMCNY Elects Paulette Oliva of Merit Direct 2016 - 17 President




    Media Contact: 
    Chet Dalzell
    Public Relations Consultant
    (917) 608-2251
    Twitter: @chetdalzell | @dmcny

    Direct Marketing Club of New York Announces New President for 2016-17:
    Paulette Oliva, EVP | Manager, of MeritDirect LLC

    Pledges Club Commitment to Help Marketing Practitioners to ‘Create’ Their Own Futures


    NEW YORK, February 9, 2016 – The Direct Marketing Club of New York ( announced today that is has elected Paulette Oliva, executive vice president | manager, MeritDirect LLC, as its 2016-2017 president. Oliva was selected by a board vote at its January 14, 2016, meeting and is scheduled to serve a regular two-year term. 

    Furthermore, the Club announces its slate of Board officers for the current term:

    ·         First Vice President -Tim Kennon, McVicker & Higginbotham

    ·         Second Vice President - John Fletcher, Johnny Agency

    ·         Secretary - Ray Schneeberger, Fosina Marketing

    ·         Treasurer - Arthur Blumenfield, BMI Fulfillment Services

    ·         Immediate Past President - Pamela Haas, Experian Marketing Services

    ·         Executive Director - Stu Boysen

    “The best way to predict our future is to create it,” Oliva said.  “The Direct Marketing Club of New York can help create its members’ future. We bring together the best minds in direct marketing, in the heart of New York City, the epicenter of all things ‘marketing.’”

    “Though the disciplines of marketing may be different, the foundation is ‘direct’ – and we want to create a sense of community throughout the membership to foster networking, knowledge and opportunity for all who belong regardless of their channel specialty,” she said. “We strive to be the bridge organization to many of these marketing disciplines – where members can find sound advice, information, and insight relating to their careers.”

    DMCNY now includes several hundred marketing professionals as members – and the 2016 event calendar kicked off with its annual Media Outlook luncheon (presentation downloadable here), where it was reported U.S. direct and digital advertising spending will grow 6.4 percent this year to $163.7 billion – compared to 1.0-percent growth in traditional measured media spending of $127.7 billion.  Other events on the 2016 DMCNY calendar include networking functions – among them a Young Leadership Group, an annual Silver Apples Gala now in its 32nd year, Data Innovator of the Year Dinner, and workshops and luncheon presentations on integrated marketing topics, incorporating data, analytics, and attribution spanning all media channels.

    A founding and managing member at MeritDirect, Oliva specializes in business-to-business customer acquisition/retention and consults on topics that include database strategies, customer profile analysis, multichannel marketing, and response analysis while providing expertise in “best practice” marketing.

    “The role of president in such a prestigious organization as the Direct Marketing Club of New York affords an opportunity to give back to an industry that has provided so much to so many,” Oliva said.

    About Direct Marketing Club of New York
    The Direct Marketing Club of New York ( has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing.  DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.  DMCNY on Twitter:  @dmcny | LinkedIn: | Facebook:



  • See our Multi-Channel Attribution Panel Discussion!

    If you attended our March 10th Networking and Luncheon event at the Yale Club, you were treated to expert advice on multi-channel attribution.  You heard a lively panel moderated by Andrew Joyce, (MeritDirect) with industry experts James Farrar, (Conversant), John E. Young (Epsilon), Will Clayton (Wiland) with ample audience participation from so many of our esteemed members and guests!

    Here's a chance to experience the event for yourself - visit our DMCNY YouTube page - and enjoy the March 10th event at your convenience!



  • Meet the new DMCNY Leadership Team

    DMCNY has quite a team supporting you.  Our board is a working board and every board member contributes to the ongoing planning of the organization, programming, membership activities and more.

    Get a look at the 2016 DMCNY Leadership Team.

  • Why Non-Profits Should Use Co-op Databases


    2015, December

    Cooperative databases for the nonprofit sector are not new, but they remain an underutilized tool for many marketers.

    A cooperative database is one in which donor transactional data from participating organizations is merged for the mutual marketing benefit of its members. This detailed transactional history provides a multi-dimensional view of donors, their behavior and value.

    Robust models are then developed from this data for acquisition, reactivation, optimization, and donor upgrading purposes.

    Despite the benefits, some nonprofits hesitate to participate in co-op databases. The decision not to participate is influenced by industry myths – concerns about saturating their donor bases, risking unique donor data, or simply that an organization is too small to benefit.

    Let’s cut through the noise with five key reasons why every nonprofit organization can benefit from the co-op environment.

    Reason 1: Cost Effectiveness

    Participating in the cooperative environment is a game-changing opportunity for budget optimization. Nonprofits are increasingly under pressure from and ever-shrinking prospect universe. At the same time, costs are rising – from printing, to mailing, to media buying.

    Transactional data from co-ops fuels powerful predictive modeling. This modeling helps identify new, high-value prospects as well as donors that are more likely to donate again, and at higher levels. A significant chunk of a nonprofit’s budget is wasted on promoting to “prospects” that are extremely unlikely to respond, or whose gift size doesn’t justify its cost if they do respond. Using co-op data to select – or deselect – names reduces wasted spend, allowing you to avoid mailing low-quality prospects who in fact are not prospects at all.

    The cooperative database also helps you get the most from your current donor base. Transactional data helps lapsed donors who are still active elsewhere, and thus most likely to reactivate within your program. This unique donor insight is also the nonprofit marketer’s map to upgrading existing donors.

    Reason 2: Deep Insight Without Over-Mailing

    One of the main concerns is the fear of oversaturating the market and ultimately dampening response rates. But participation in a co-op doesn’t mean your donors will suddenly be inundated with mail from other nonprofits.

    Every co-op is different. Each uses unique modeling techniques; each possesses unique data elements; and each employs a strategic approach to satisfying client objectives. As a result, each co-op tends to qualify unique universes with less overlap than that experienced with traditional vertical list exchange or purchase. The goal is to create highly targeted segments, rather than simply fill mailboxes. With traditional list selection, this level of discrimination isn’t possible. 

    Reason 3: Low Risk

    Since every participating organization must contribute, shared responsibility reduces risk for everyone involved. Generally, co-ops do not retain unique donor information. Instead, most co-ops incorporate only multi-occurring or duplicate donor data, as it tends to be far more predictive. So you don’t need to worry that your truly unique donors will be promoted by other nonprofits. 

    Reason 4: Bridge the Offline-Online Gap

    Many modern nonprofits are increasing their digital presence, but this remains a complicated challenge. Digital is the hot trend, but digital strategy must be applied intelligently. Through its wealth of transactional insight, the co-op environment allows nonprofits to identify the audiences most appropriate for digital campaigns.

    Reason 5: Organizations of Every Size Can Benefit

    The nonprofit co-op environment is useful for nonprofits both large and small, especially regional and chapter-based nonprofits, which typically struggle with limited universe. Co-ops can deliver a high number of potential high-value donors in a small area. The co-op helps identify seemingly unrelated organizations with overlapping segments to maximize donor targeting. As a co-op grows, and more organizations join, its resourcefulness and efficiency only increases it.


    Matt Frattura
    Matt Frattura's picture

    Matt Frattura manages Apogee, Inforgroup’s non-profit cooperative database. Reach him at


  • 31st Annual Silver Apple Awards Gala

    Our 31st Annual gala where we recognize the best among our own who have contributed to direct marketing and the community for 25 years or more.

    Start making your plans to attend the 2015 Silver Apple Awards Gala - New York's most prestigious event for Direct and Interactive marketers.

    We will hold the presentation and dinner at New York's glorious Edison Ballroom. It won't be the same if you're not there!

    See a short video to get excited about the event.

    Support scholarships for direct and interactive marketing education - and enjoy a gala evening with colleagues, clients and friends. But hurry, tables and tickets go fast! All tables and tickets include open service cocktail reception, dinner, wine service and dessert.

    Learn more: 2015 Honorees Bios| Past List of Honorees | Advertising Reservation Form  | Press Release

    Members: Be sure to login with your UserID and Password to get the lowest rate.

    Individual Tickets

    DMCNY Members - $250

    Non-Members - $290

    Table Sponsorships

    Tables of 10:

    Benefactor - $2,500

    Patron - $3,500, includes a full page in the Commemorative Program

    Foundation Sponsor - $5,000, includes a full page in the Commemorative Program, a $1,000 scholarship to a local college teaching direct marketing, and podium recognition

    Leadership Sponsor - 2 tables of 10 - $8,500, includes a full page in the Commemorative Program, a $2,000 scholarship to a local college teaching direct marketing, podium recognition and Reception signage

    Advertising & Sponsorship Opportunities

    High profile opportunities for your company to support the honorees and direct marketing educational programs.

    Thursday, November 12, 2015 - 6:00pm
    Members: Be sure to login with your UserID and Password to get the lowest rate.
  • A Great Time with Good People, Bring a Client or Colleague!

    "Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one."

    - Jane Howard

    Here's a chance to come out, network with fellow members of the direct marketing community, and make new connections!

    Join DMCNY friends and colleagues on April 8. The evening kicks off at 6:00 p.m. at Hurley's. See you there!

    Register Today, Then Have a Drink on us!

    Only $25 for Members ($35 for Non-Members) gets you a free drink, plenty of hors d'oeuvres - and, of course, the chance to reacquaint yourself with the tri-state area's premier direct marketers.

    Event Sponsorship: 

    Wednesday, April 8, 2015 - 6:00pm
    6:00pm - 9:00pm

    Member Price: 


    Non-Member Price: 

  • Bruce Biegel's 2015 Annual Outlook

    Once again we kicked off the New Year at DMCNY with the razor-sharp predictions of Bruce A. Biegel, Senior Managing Director of the Winterberry Group and Petsky Prunier advisor. Biegel made sense of the major forces shaping our industry in 2014 and forecasted their effects in 2015 and beyond.

    If you joined us for the January 9 luncheon, this is a must-download presentation.  For those who weren't able to make the luncheon, get a glimpse of what you missed.

    To download the presentation, the file is attached below.

    Additional coverage "In the News" 

    Target Marketing Magazine (January 12, 2015)
    "Ad Spending Will ‘Be the Highest Ever’ in 2015, Says Biegel

    Direct Marketing News (January 9, 2015) 
    "Where Will Marketing Grow in 2015"



    File attachment: 

    Biegel-2015 Annual Outlook-DMCNY.pdf2.48 MB