Direct Marketing Club of New York Bestows 2014 Mal Dunn Leadership Award
To Bruce Biegel of Winterberry Group
-Biegel recognized for his cutting-edge media & trends research in integrated marketing and his leadership in data-driven marketing-
NEW YORK, September 9, 2014 – The Direct Marketing Club of New York (www.dmcny.org) will present today its 2014 Mal Dunn Leadership Award, sponsored by Alliant, to Bruce Biegel, senior managing director, Winterberry Group, at a special luncheon on Thursday, September 11. The Mal Dunn Leadership Award recognizes data-driven marketing professionals for their exemplary service to the field.
"Bruce has earned our industry’s respect as the leading authority on media trends, forecasts and how to capitalize on the changes sweeping the marketing landscape," said DMCNY Club Advisor JoAnne Dunn, president and chief executive officer, Alliant, a leading provider of audience targeting and marketing optimization solutions. "The Mal Dunn Leadership Award – named for one of our industry’s visionaries – recognizes contributions to our field and to the advancement and practice of data-driven marketing. Bruce’s leadership in developing and publishing actionable research, plus his participation in association, education and industry activities, make him a worthy recipient of this honor.”
Biegel is a featured speaker at many industry conferences, and presents his annual forecast of general media and digital-direct media spending and trends each year at DMCNY’s January luncheon. He also is a member of the Direct Marketing Association Board of Directors and serves as co-chair of its Innovation Awards. [Editor’s Note: A full biography follows below.]
This is the 39th time that the award has been presented dating back to 1972 (originally called the DMCNY Leadership Award and renamed for Mal Dunn in 1994), and past recipients include Lester Wunderman, Lee Epstein, Emily Soell and Matt Blumberg, among others. The award will be bestowed today at the Direct Marketing Club of New York’s September 11 luncheon: http://www.dmcny.org/event/2014_sept_luncheon
About Bruce Biegel, Senior Managing Director, Winterberry Group
As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than two decades of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination and financial management.
At Winterberry Group, Bruce has led more than 120 engagements over the past eight years, serving a wide range of marketers, agencies, direct and digital marketing service providers and many of the private equity firms who are investing in the sector. Among others, these include assignments for Acxiom, arvato Services (the global marketing services division of Bertelsmann AG), eCircle, Capital One Financial Corp., Hewlett-Packard Co, Court Square Capital, KRG Capital and KKR.
A DMCNY Silver Apple award winner, he currently serves as a member of the Direct Marketing Association's board of directors and executive committee, its Education and Thought Leadership Advisory Community, its Data Community and as co-chair of DMA’s annual Innovation Awards. Bruce is a frequent, in-demand speaker at major marketing industry conferences and symposia. Speaking engagements include Direct Marketing Club of New York, major events of the DMA, the Institute of Direct Marketing (IDM) annual conference, the 4As Transformation Conference, as well as events tailored to the direct mail, print production and digital media segments of the industry.
In addition to his role at Winterberry Group, Bruce serves as a senior advisor to its parent investment bank Petsky Prunier LLC and serves on the board of directors of V12 Group Inc.
Prior to joining Winterberry Group in 2002, Bruce served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder. Earlier, Bruce served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group. From the late 1980s through mid-1990s he served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company he co-founded focused on place-based media. He began his career at Kidder Peabody as manager of international telecommunications.
Bruce received a B.A. in history and international relations from the University of Pennsylvania with corresponding coursework at the Wharton School in management and marketing.
About Direct Marketing Club of New York
The Direct Marketing Club of New York (http://www.dmcny.org) has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing. DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.