DMCNY held a half day seminar on Lead Generation on March 4, 2014. Direct Marketing News covered the event in an article titled "4 Strategies for Lead Generation."
The article lead was: Stimulating and capturing interest of a customer is paramount to lead generation. As chief marketers, Deborah Holland and Dany Sfei know this well. Holland, EVP of Publishers Clearing House, and Sfeir, CMO of North America for mattress brand Dormeo Octaspring, weighed in four strategies for new lead generation at the Direct Marketing Club of New York's “New Lead Generation” seminar.