post

Save the Date: September 17th

On September 17th at 3:00 p.m. – DMCNY will present a “Women in Leadership” discussion panel moderated by Stacey Hawes, President – Data Practice at Epsilon, one of Ad Age’s 2017 Women to Watch.

Panelists confirmed so far are Dawn Zier, CEO of Nutrisystem, and Adrea Rubin, President of Adrea Rubin Marketing Inc. The Direct Marketing Club of NY invites you to attend this very special event as these esteemed women discuss their journey to a position of leadership – as well as the importance of women empowering other women, and how networking and support can inspire and further a career.

post

Read Event Recap: Digital Transformation

Industry Influencers from Agency & Consulting Businesses to ‘Digital Transformation’ To Speak at June 7 Evening DMCNY Program in NYC

Myths and realities culled from early-, mid- and late-stage
digital transformation cases in marketing to be shared

NEW YORK, May 30, 2018 – “Digital transformation” – moving from offline to online – has transformed direct and data-driven marketing organizations profoundly over the last two decades, and a Direct Marketing Club of New York (DMCNY) program slated for Thursday, June 7, will tap industry agency and consultant experts to seek to dispel perpetuating myths and realities about how such transformation can successfully be implemented.

“As entire industries have been disrupted by digital, and new rules of engagement and greater expectations have emerged for interacting with prospects and customers, there are still many brands, and their advertising and marketing partners, who are negotiating a profitable path in digital, social and mobile channels,” said DMCNY President Paulette Oliva, executive vice president and founding member of Merit Direct.  “Our program will explore what we’ve learned from industry trailblazers – to manage expectations and achieve milestones as we invest in digital, data and customer experience.”

The evening program, from 5 – 8 pm EDT, at WeWork (125 West 25th Street, New York) will feature a lineup of industry influencers and experts, representing media, agency and consulting practices, including:

  • Scott Liewehr, CEO, Digital Clarity Group;
  • Michael Lowenstein, Ph.D. CMC CCXP, Thought Leadership Principal and Director, BP Qualitative Insight Services, Beyond Philosophy; and,
  • Alan Schulman, Lead, Brand Creative & Content practice, Deloitte Digital.

“The reality is, only 29 percent of companies have a formal strategy for digitizing their businesses, according to 451 Research,” said Ginger Conlon, chief editor, MKTGinsight, who is moderating the panel. “The panel will discuss how to feel less distracted by all the hype around digital transformation and more in charge of moving forward with the changes that are best for your company and customers.”

About Direct Marketing Club of New York
The Direct Marketing Club of New York (http://www.dmcny.org) has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing.  DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.

post

Read Event Recap: AI in Marketing

Artificial intelligence (AI) is one the most exciting, and talked about, new opportunities to emerge in marketing. Promises of AI range from the ability to drive more seamless, personalized omnichannel engagements, better understand and deliver on customer needs, and achieve the ever-elusive 360-degree view.

 

Moderated by Betsy Schaefer, Director of Marketing and Client Engagement for IBM’s Watson Artificial Intelligence Business and with panelists James Huerta, Executive Producer at Havas and Jodie Sasse, Managing Director at Equals 3.

post

Mark Your Calendar: 2018 Events

January 10: The Annual Outlook
Education Program

February 21: Salon Series
Taking Digital Marketing to the Next Level

March: Networking Event

April: Education Program
AI (Artificial Intelligence)

May: Education Program
Digital Transformation

July: Networking Event

August: Salon Series
How to Get Started with People-Based Marketing

November 8: Silver Apple Awards