Register Now: 33rd Annual Silver Apple Awards

Register today for the 33rd Annual Silver Apple Awards!

Table and Single Tickets are available now! Contact us today to reserve your table at the event.

We are pleased to offer several exclusive sponsorship opportunities for partnering companies who have a strong interest in the local marketing industry. Please contact us for more information regarding any of these opportunities. Click here to download the Sponsorship Brochure.

Get recognized at the 2017 Silver Apple Awards! Program Ads are now available!

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Press Release: DMCNY Names Silver Apple Honorees for 2017

DMCNY Names Seven Silver Apple Honorees for 2017;
And Special ‘Golden Apple’ Honoree Designation to Stuart Boysen

In its 33rd year, direct, digital & data marketing leaders to receive awards at gala:
on Thursday Evening, November 16, 2017, at New York’s Edison Ballroom, Times Square


NEW YORK, July 25, 2017 – For 32 years, the Direct Marketing Club of New York (DMCNY, has honored individuals and companies who have made outstanding contributions to the growth and practice of direct, digital and data-driven marketing during a career spanning at least 25 years – the “Silver Apples.”  In 2017, the organization continues this celebration of marketing by announcing today six more individuals – and one corporation – who will receive a Silver Apple honor this fall.

In addition, for the eighth time since the Silver Apples inception in 1985, DMCNY will present a special Golden Apple to honor an individual for 50 years of service – this year to the organization’s Executive Director Emeritus Stu Boysen (Gilford, NH), now who stepped down from the day-to-day leadership post of the club early this year.

The 33rd Annual Silver Apples Gala is the organization’s leading fundraiser, with monies raised for scholarships for direct and digital marketing students at local colleges and universities.

The Silver Apple 2017 honorees include:

  • Fran Green, President-Smart Data Solutions, ALC (Princeton, NJ)
  • John Princiotta, Senior Vice President, PCH (Jericho, NY)
  • Eva Reda, Executive Vice President & General Manager, Partnerships & Product Development, American Express (New York, NY)
  • Randall Rothenberg, President and Chief Executive Officer, IAB [Interactive Advertising Bureau] (New York, NY)
  • Jay Schwedelson, President and Chief Executive Officer, Worldata (Boca Raton, FL)
  • Rita Shankewitz, Director of Marketing, Bottom Line, Inc. (Stamford, CT)
  • Corporate: BMI Global-OMS (Shelton, CT)


“We come together to celebrate Silver Apples honorees – precisely because of the special contributions each of them have made to the practice and advancement of our field,” said DMCNY President Paulette Oliva, executive vice president and founding member of Merit Direct. “Each also demonstrates leadership in giving back to the community, a dynamic that creates countless returns to all of us.  The Silver Apples is an opportunity to recognize and toast these achievements, and to do so among peers.”

The 2017 Silver Apple recipients were chosen by the Club’s past presidents. Each honoree has demonstrated at least 25 years’ experience in the business, a commitment to volunteerism and leadership, and a record of vital contributions to the growth of the industry.  Since 1985, a total of 238 individuals and 21 companies have received DMCNY Silver Apples honors – with this year’s six individuals and one corporation joining this field in November.

This year’s Silver Apples Gala will be held in Manhattan’s Edison Ballroom, at 240 West 47th Street near Times Square in New York City on Thursday, November 16, 2017, from 6:00 to 10:00 p.m. ET.  Registration is available here.

Ticket sales are underway and space will be limited to 30 tables. For pricing and availability contact Carolyn Lagermasini at, 646.741.4771.  Sponsorship packages also are available for this event and may be arranged through Carolyn.

About Direct Marketing Club of New York
The Direct Marketing Club of New York ( has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing.  DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.



Honoree Spotlight Series

The 2017 Silver Apple Awards is fast approaching and the Honorees have been announced! Over the next few weeks we will highlight each honoree here as a countdown to the event.

Congratulations to Fran Green
A 2017 Silver Apple Honoree

Fran Green, a 35+ year veteran of the Data Marketing industry, spearheads ALC’s audience development and insights division, responsible for its branded signature products, their applications and omni-channel applications. She is also a member of ALC’s Board of Directors.   Her expertise in Data Monetization, offline-online integration and marketing solutions has expanded the range and scope of services that ALC provides to savvy marketers.

In her previous role as President of ALC Data Management, she grew the division into an industry leader, attracting a vast array of blue chip clients from every market including retail/eCommerce, nonprofits, financial services, travel and B2B.

Fran developed the ALC “For Brokers Only” luncheon, now in its 23rd year, which is the only event focused on the important role of data brokers.  In acknowledgement of the changing data landscape and expanded field of data professionals, she transformed the event in 2017 to “Smart Data Only,” attracting innovative leaders from both offline and digital channels.

She is an active participant in industry organizations, as well as being a frequent writer, speaker, and moderator. She was named the 2007 DMA List Leader of the Year, founded the Data Innovators Group and has mentored many of the best and brightest in the industry today.

Fran holds a BA degree from Hofstra University and, prior to entering the field of data marketing, was a social worker, employed by a state-run agency that helps parolees re-enter society.  She enjoys vegetable gardening, world travel and hiking—especially in the beautiful US National Parks.

Join us as we honor Fran Green and all the 2017 Silver Apples Honorees onThursday, November 16Register here.

Getting to Know Fran Green:

1. What is your favorite quote or motto? “It’s better to ask forgiveness than permission.”  This is something I say all the time and have challenged myself to practice.  The learning experience and sense of accomplishment from taking the reins and doing what you believe in is invaluable.  If you wait for someone else to tell you it’s ok, that sense will be greatly diminished, plus you may miss the window of opportunity.  Sure, there’s risk involved, but if you’re not making a few mistakes you’re not moving forward. By taking decisive action, you’ll learn, grow and become a more confident and competent person.

2. Who was an important mentor to you? There are many people from whom I have learned tremendous lessons about business and life, but two stand out.  The first is Helen Letica, the founder of Zeller & Letica and my first employer in the data industry. She was one tough cookie (as anyone who knew her would attest) and she taught me to be harder on myself than anyone else could be.  That instilled in me a sense of drive and a can-do attitude.   She also opened me up to the world of data and taught me about running a business.  Helen was a true pioneer- a woman who founded and ran a successful company in a male-dominated world.  The second is my mother.  She showed me the power and value of grace, empathy and resilience.  She was also an ALC employee for 25 years and served as an exemplary role model, with an incredible work ethic, team spirit and sense of humor.

3. How do you keep work/life balance? I balance the intensity and mental challenges of work with things that are both physical and expand my horizons.  A few of my favorite activities are vegetable gardening, hiking and travel.  All allow me to broaden my exposure to new worlds, whether under the ground, atop a mountain or across the globe.  And I truly believe they enhance my creativity and productivity at work. 

4. If you had a theme song, what would it be? “Lust for Life” by Iggy Pop.  ‘Nuf said!

5. In one word, describe yourself. This was a really hard one so I asked some of my friends to help.  They came up with “Dragonacular.”  My Chinese zodiac sign is a dragon.  Those born in a dragon year prefer to live by their own rules and if left on their own, are usually successful. They’re driven, unafraid of challenges, and willing to take risks. They’re passionate in all they do and they do things in grand fashion.  That does a good job summing up how I try to live. 

NEW THIS YEAR: Recognize Fran Green, 2017 Silver Apple Honoree, with our new featured program page “Salute the Honorees!” Your congratulatory quote will be added to the event program for Fran to have as a keepsake from the evening. Your quote will be featured in up to 50 words followed by your name and company.

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Read Event Recap: June Networking

Join DMCNY and MCMA for a night you won’t forget!

School’s out, Summer is here, and it is time to reunite with old friends while making new ones! This June, Direct Marketing Club of NY is teaming up with Media & Content Marketing Association to reconnect and celebrate the season! And what better venue thanLiveIntent’s cutting edge headquarters in lower Manhattan!

Join us for drinks, food and shuffle board and check out their sweet pad!

Event Details
Wednesday, June 14, 2017
5:30 PM – 7:30 PM

100 Church St.
New York City, NY


Mark Your Calendar: 2017 Events

  • April 19th: Spring Networking Event!

April Networking – enjoy the evening with clients and colleagues!
Wednesday, April 19, 2017 – 6:30pm

  • May 10th: Luncheon at the Yale Club! – Save the Date!

More details coming on the topic!
Wednesday, May 10, 2017 – 11:45am

  • June 7th: Networking Event!

Come kick off a great marketing summer with our Networking Event!
Wednesday, June 7, 2017 – 6:30pm

  • October 5th: Luncheon – DMCNY!

Join us at the Yale Club for a fall luncheon and networking!
Thursday, October 5, 2017 – 11:45am

  • November 16th: 33rd Annual Silver Apple Awards Gala

Don’t miss our biggest event of the year!
Thursday, November 16, 2017 – 6:00pm