Register Now: 33rd Annual Silver Apple Awards

Register today for the 33rd Annual Silver Apple Awards!

Table and Single Tickets are available now! Contact us today to reserve your table at the event.

We are pleased to offer several exclusive sponsorship opportunities for partnering companies who have a strong interest in the local marketing industry. Please contact us for more information regarding any of these opportunities. Click here to download the Sponsorship Brochure.

Get recognized at the 2017 Silver Apple Awards! Program Ads are now available!

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Press Release: DMCNY Names Silver Apple Honorees for 2017

DMCNY Names Seven Silver Apple Honorees for 2017;
And Special ‘Golden Apple’ Honoree Designation to Stuart Boysen

In its 33rd year, direct, digital & data marketing leaders to receive awards at gala:
on Thursday Evening, November 16, 2017, at New York’s Edison Ballroom, Times Square


NEW YORK, July 25, 2017 – For 32 years, the Direct Marketing Club of New York (DMCNY, has honored individuals and companies who have made outstanding contributions to the growth and practice of direct, digital and data-driven marketing during a career spanning at least 25 years – the “Silver Apples.”  In 2017, the organization continues this celebration of marketing by announcing today six more individuals – and one corporation – who will receive a Silver Apple honor this fall.

In addition, for the eighth time since the Silver Apples inception in 1985, DMCNY will present a special Golden Apple to honor an individual for 50 years of service – this year to the organization’s Executive Director Emeritus Stu Boysen (Gilford, NH), now who stepped down from the day-to-day leadership post of the club early this year.

The 33rd Annual Silver Apples Gala is the organization’s leading fundraiser, with monies raised for scholarships for direct and digital marketing students at local colleges and universities.

The Silver Apple 2017 honorees include:

  • Fran Green, President-Smart Data Solutions, ALC (Princeton, NJ)
  • John Princiotta, Senior Vice President, PCH (Jericho, NY)
  • Eva Reda, Executive Vice President & General Manager, Partnerships & Product Development, American Express (New York, NY)
  • Randall Rothenberg, President and Chief Executive Officer, IAB [Interactive Advertising Bureau] (New York, NY)
  • Jay Schwedelson, President and Chief Executive Officer, Worldata (Boca Raton, FL)
  • Rita Shankewitz, Director of Marketing, Bottom Line, Inc. (Stamford, CT)
  • Corporate: BMI Global-OMS (Shelton, CT)


“We come together to celebrate Silver Apples honorees – precisely because of the special contributions each of them have made to the practice and advancement of our field,” said DMCNY President Paulette Oliva, executive vice president and founding member of Merit Direct. “Each also demonstrates leadership in giving back to the community, a dynamic that creates countless returns to all of us.  The Silver Apples is an opportunity to recognize and toast these achievements, and to do so among peers.”

The 2017 Silver Apple recipients were chosen by the Club’s past presidents. Each honoree has demonstrated at least 25 years’ experience in the business, a commitment to volunteerism and leadership, and a record of vital contributions to the growth of the industry.  Since 1985, a total of 238 individuals and 21 companies have received DMCNY Silver Apples honors – with this year’s six individuals and one corporation joining this field in November.

This year’s Silver Apples Gala will be held in Manhattan’s Edison Ballroom, at 240 West 47th Street near Times Square in New York City on Thursday, November 16, 2017, from 6:00 to 10:00 p.m. ET.  Registration is available here.

Ticket sales are underway and space will be limited to 30 tables. For pricing and availability contact Carolyn Lagermasini at, 646.741.4771.  Sponsorship packages also are available for this event and may be arranged through Carolyn.

About Direct Marketing Club of New York
The Direct Marketing Club of New York ( has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing.  DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.



Honoree Spotlight Series

The 2017 Silver Apple Awards is fast approaching and the Honorees have been announced! Over the next few weeks we will highlight each honoree here as a countdown to the event.

Congratulations to BMI Global OMS
A 2017 Silver Apple Corporate Honoree

Blumenfield Marketing Inc. was founded by Arthur Blumenfield in 1976. Arthur had become involved in direct marketing as an early innovator of merge-purge technology as well as inventing and patenting the concept of personalized children’s books (Me-Books). An active member of the DM community, he often heard direct marketers complain that they were constrained in their marketing efforts due to limitations in their computer systems. Seeing an opportunity, he risked everything by quitting his job and launching Blumenfield Marketing Inc. with the mission of providing customized software systems for direct marketers. His goal was to “never say no” when a client asked if the system could be modified in order to try something new.

41 years later, BMI continues to fulfill that mission and its current clients will all attest that BMI continues to “never say no” when asked to implement even the most complicated requirements. Over the years, BMI has had the privilege to work with some of the most brilliant and respected direct marketers in the world. BMI has used that experience to build an industry-leading “best of breed” Order Management System (OMS) which handles order and payment processing, product fulfillment, e-content subscriptions, database maintenance and advanced analytics. BMI specializes in continuity and subscription programs but also supports many other types of businesses including catalogs, e-commerce, DRTV and various other direct response programs. BMI’s systems are able to support these functions in multiple countries, languages and currencies and have been used throughout North America, Europe (including Scandinavia and Russia), Australia and New Zealand. In addition to providing computer systems, BMI’s clients also rely on BMI to provide input and recommendations in marketing and promotional decisions based on decades of experience supporting hundreds of direct response projects. In 2017, BMI began doing business as BMI Global-OMS to reflect its current business model.

BMI credits its membership and participation in the Direct Marketing Club of NY as being an invaluable source of contacts and new clients which have helped to fuel its continued growth and success over the decades.

Join us as we honor BMI Global OMS and all the 2017 Silver Apples Honorees on Thursday, November 16. Register here.

NEW THIS YEAR: Recognize BMI Global OMS, 2017 Silver Apple Honoree, with our new featured program page “Salute the Honorees!” Your congratulatory quote will be added to the event program for BMI Global OMS to have as a keepsake from the evening. Your quote will be featured in up to 50 words followed by your name and company.

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Mark Your Calendar: 2017 Events

  • April 19th: Spring Networking Event!

April Networking – enjoy the evening with clients and colleagues!
Wednesday, April 19, 2017 – 6:30pm

  • May 10th: Luncheon at the Yale Club! – Save the Date!

More details coming on the topic!
Wednesday, May 10, 2017 – 11:45am

  • June 7th: Networking Event!

Come kick off a great marketing summer with our Networking Event!
Wednesday, June 7, 2017 – 6:30pm

  • October 5th: Luncheon – DMCNY!

Join us at the Yale Club for a fall luncheon and networking!
Thursday, October 5, 2017 – 11:45am

  • November 16th: 33rd Annual Silver Apple Awards Gala

Don’t miss our biggest event of the year!
Thursday, November 16, 2017 – 6:00pm