DMCNY in conjunction with Pace University’s Interactive and Direct Marketing Lab, will be hosting “Moneyball for Marketers” to educate professionals and students from the NYC metro area marketing, media, and advertising communities.
“Moneyball for Marketers” – In today’s competitive online marketplace the consumer has more power, choice, and access to information than ever. To gain competitive advantage it’s essential for companies to “compete and market on the analytics”, just as the Oakland A’s did to maximize their team building investments in real life as dramatized in the movie “Moneyball”.
This session will cover the application of direct marketing analytics to the online channel in “performance-based marketing". We'll discuss the powerful tools and techniques in: Social Media, Voice of Customer, Customer Experience analytics, and Managing Customer Satisfaction, that drive increases in your financial performance through achieving better customer loyalty and conversion rates in digital marketing and social media channels.
- Analytics for Today's Multi-Channel, Multi-Device Consumer Client Case Study
Dan Chester | Director of Sales, ForeSee
Bruce Rogers | Chief Insights Officer, Forbes Media
- Measuring TV Advertising Effectiveness – Presented by:
Jon Mandel | CEO, Precision Demand
- How to Develop Successful B2B & B2C Social Media Strategies – Client Case Study
Jeremy Bromwell | Account Director, Definition 6
Rocco Impreveduto | Senior Director, Consumer Marketing, LexisNexis