2012 April 24th Half‑Day Seminar
DMCNY in conjunction with Pace University’s Interactive and Direct Marketing Lab, will be hosting “Moneyball for Marketers” to educate professionals and students from the NYC metro area marketing, media, and advertising communities.
Description:
“Moneyball for Marketers” – In today’s competitive online marketplace the consumer has more power, choice, and access to information than ever. To gain competitive advantage it’s essential for companies to “compete and market on the analytics”, just as the Oakland A’s did to maximize their team building investments in real life as dramatized in the movie “Moneyball”.
This session will cover the application of direct marketing analytics to the online channel in “performance-based marketing". We'll discuss the powerful tools and techniques in: Social Media, Voice of Customer, Customer Experience analytics, and Managing Customer Satisfaction, that drive increases in your financial performance through achieving better customer loyalty and conversion rates in digital marketing and social media channels.
Sessions:
- Analytics for Today's Multi-Channel, Multi-Device Consumer Client Case Study
Dan Chester | Director of Sales, ForeSee
Bruce Rogers | Chief Insights Officer, Forbes Media - Measuring TV Advertising Effectiveness – Presented by:
Jon Mandel | CEO, Precision Demand - How to Develop Successful B2B & B2C Social Media Strategies – Client Case Study
Jeremy Bromwell | Account Director, Definition 6
Rocco Impreveduto | Senior Director, Consumer Marketing, LexisNexis
Event Sponsorship:
Member Price:
Non-Member Price:
Featuring:
Rocco Impreveduto
Senior Director, Consumer Marketing — LexisNexis
Rocco Impreveduto develops and executes consumer-facing marketing strategies in support of Lawyers.com, LawyerLocator.com, EZLaw.com and others. He leverages both online (Social Media, SEO, Paid Search, Display) and offline media (TV, radio, print) to build brand awareness; drive website traffic, lead conversion; and encourage ongoing participation with the brands. He is also responsible for building strategic partnerships to expand the consumer brand footprint. Rocco’s team also provides support using SEO, Paid Search, and Social Media strategy for numerous clients.
Rocco began his career producing on-air advertising & promo spots for MSNBC. Later, he moved into NBC’s Local Media Division – handling digital marketing and development for their 10 owned & operated local TV stations, and content development for NBC’s first digital out-of-home network. He later moved to The Nielsen Company holding positions in Retention Marketing and Product Leadership.
Bruce H. Rogers
Chief Insights Officer — Forbes Media
A veteran of the online and print publishing industries, Bruce Rogers is responsible for managing the newly reorganized Insights division, which creates and sells thought-leadership research and whitepapers to blue-chip customers such as IBM, Google, CIT and Deloitte. He is also responsible for the company’s the CMO Network section of Forbes.com, and events like the annual Forbes CMO Summit.
From March 2000 to October 2008, Bruce Rogers was the VP of Marketing for Forbes.com, responsible for developing marketing strategies and programs to build the Forbes.com brand, drive consumer traffic, create customer acquisition and retention programs, and initiate research for advertising sales. His tenure saw the growth from under 500,000 to 20 million unique monthly visitors. From 1992 until March 2000, Bruce served as VP, Worldwide Mktg Comm. for Forbes Inc. In this role he inaugurated Forbes' signature "CEO" Profiles ad series, which in 1995 won a Gold EFFIE award from the Amer. Mktg Assoc.
Bruce is a member of the adjunct faculty at NYU School of Continuing & Professional Studies and serves on the boards of the Business Mktg Assoc. of NY, Media Ratings Council and the advisory boards for Crowd Science and Adtech, among other associations. He is an established writer and sought-after speaker on branding, online marketing and Thought Leadership. He co-authored In the Line of Money: Branding Yourself Strategically to the Financial Elite, available on Amazon http://amzn.to/oO9MEG. His new book, Profitable Brilliance: How Professional Services Firms Become Thought Leaders, will be available soon.
Jeremy Bromwell
Account Director — Definition 6
Jeremy Bromwell is dedicated to helping clients implement a unified marketing strategy—connecting brands and people through a cross-channel, “media agnostic” approach. Jeremy is the key touch point between his clients and other agency departments. Bromwell is knowledgeable in digital marketing strategies and executional tactics delivering effective results for his client’s campaign goals. He provides expertise in brand strategy and brand reputation management for his clients, ranging across the legal, educational, technological, retail/e-commerce, media and hospitality industries.
Bromwell has been with the agency for the past four years, as an Account Supervisor and as the agency’s email marketing subject matter expert (SME). Bromwell has certifications in Email Optimization, Content Creation, and API Web Services, from MarketingExperiments and ExactTarget. He also helps lead an Atlanta user community to promote digital marketing excellence. Since he began at Definition 6, Bromwell has overseen delivery of over 815 million emails and optimized campaigns to outperform client industry standards. He received a BBA in Marketing from Georgia State University. He can be followed on Twitter @JBromwell.
Dan Chester
Director of Sales — Foresee
Dan Chester is passionate about data driven solutions that measure and optimize the customer experience. He is a past president and board member of the Direct Marketing Association of Detroit. Dan has spoken at various national/regional conferences including the Fall DMA, the DMEF and the University of Michigan. Dan is a proven sales and marketing leader that has held officer level positions over the past 25 years with The Polk Company, Equifax, and InfoLAB. For the past 3 years he has evangelized about measuring and optimizing the multi-channel customer experience with ForeSee.
He helps ForeSee provide insight into how to improve effectiveness by using various benchmarks, best practices and usability services that can enable their clients to see high fidelity play backs of a single visitor’s experience.
Jon Mandel
PrecisionDemand
Jon Mandel, a 30 year veteran of the advertising, media, investment and communications industries, was appointed Chief Executive Officer of PrecisionDemand in January 2012. Mr. Mandel is responsible for driving growth and accelerating profitability. Before joining PrecisionDemand, Jon served as the CEO at NielsenConnect, a subsidiary of The Nielsen Company. During his tenure there he created new products integrating Nielsen ratings data with consumer behavior for enriched targeting information.
Prior to Nielsen, Jon held a long-term executive position with Grey Global Group, and was also one of the drivers in the formation of MediaCom Worldwide, Inc. At MediaCom Worldwide Jon served as Chairman, Chief Global Buying Officer and was also Co-Chief Executive of MediaCom Latino. Jon also served as Chairman of the National Assoc. of Television Programming Exec., board member of the American Assoc. of Advertising Agencies, and has received many industry awards as a multiple time Adweek Media All-Star and Ad Age Media Maven. He was the first male named Advertising Person of the Year by Ad. Women of NY.
Jon holds a degree in economics from Vassar College. He serves on corporate boards in addition to his work as a board member for charities including among others, the NY chapter of the Juvenile Diabetes Research Fndtn.
