2012 June 6th Evening Event
We all know that technology has changed everything, but its impact on direct marketing channels has been profound — and those changes are not limited to new, so-called “hot channels” like mobile and social.
Whether you specialize in direct mail strategy, or you’re plotting a new campaign for Pinterest, this DMCNY panel discussion will help you understand how technology is changing the ways in which consumers expect to be contacted. A panel of industry experts from the trade press will engage in a lively debate covering ideas like:
- How new technologies affect traditional channels
- The role of marketing automation in direct response strategy
- How to avoid paralysis by analysis
- Why “relevance” is not necessarily the most important consideration in email
- What you really need to focus on to make money in social media
Join your fellow DMCNY members on Wednesday evening, June 6th for thought-provoking discussion, a delicious dinner buffet, and your first drink on the house.
Member Price:
Non-Member Price:
Featuring:
Christopher Hosford is East Coast Bureau Chief at BtoB, BtoBonline.com, and Media Business, all Crain Communications brands, with administrative and advertising offices in New York, editorial offices in Chicago, and bureaus in New York, Chicago and Los Angeles. Hosford covers social media marketing, direct marketing, marketing technology, analytics and search marketing, edits BtoB sections and publications on these topics, and is a frequent guest speaker on these topics. Prior to joining BtoB, he was editor-in-chief of Sales & Marketing Management in New York, a Nielsen Business Media brand, covering marketing, business operations, finance and law for the past 20 years. Born in Atlanta and raised in Miami, he is a graduate of the University of Florida.
Ryan Joe is the Senior Editor at Direct Marketing News. He previously spent three years as an analyst at Datamonitor/Ovum researching customer interaction technologies—with a focus on speech recognition, contact center automation, and social media. He has degrees from UCLA and Columbia. He is a writer, but he does not live in Brooklyn.
Chief Marketer senior editor Richard H. Levey has covered direct marketing for 15 years. His beats include direct mail, database marketing, customer relationship management, analytics and a host of other beats, both mundane and exalted. He wrote the "Loose Cannon" opinion and humor column for six-and-a-half years for Chief Marketer's predecessor, Direct magazine. He still can’t believe he found a career application for the long division he learned in third grade.
Richard has written two books for children: "Dust Bowl: The 1930s Black Blizzards (X-treme Disasters that Shaped America)" and "National Geographic Investigates: Ancient China". He is currently working on several books aimed at the adult market, all of which promise to be thoroughly unpleasant.
If there’s one word that most aptly describes Ken Magill’s coverage of online marketing, it’s fearless.
For more than a decade, Magill has built a reputation for calling it like he sees it no matter who may get offended. Some marketers read his column just to make sure they’re not in it.
In a trade-publishing market populated mostly by vendor representatives who must watch what they say, Magill stands out as the one guy who says what he thinks. Moreover, he often writes what others are thinking, but are afraid to say. He can even be very funny.
Having been a direct marketer, and having covered online marketing since 1997 for DM News, Direct, Chief Marketer and Multichannel Merchant magazines, Magill offers a unique, informed perspective on the evolution of digital selling. He was also founding editor of trade weekly iMarketing News, and Magilla Marketing, a newsletter dedicated to e-mail.
He is currently founding editor of the recently launched trade weekly e-mail newsletter The Magill Report.
A digital native who spent time as a website designer and IT recruiter before entering journalism, Thorin McGee is Editor-in-Chief of Target Marketing. There he oversees editorial direction and development for all Target Marketing products, including the monthly magazine, daily Today @ Target Marketing e-newsletter, TargetMarketingMag.com and Marketing's Best Blogs, as well as webinars and the virtual events Direct Marketing Day @ Your Desk and the Integrated Marketing Conference. Prior to joining Target Marketing, he served as managing editor and online editor for its sister publications Retail Online Integration, Catalog Success and eMarketing + Commerce.
Ari is a Principal Analyst serving Interactive Marketing professionals. He has nearly 15 years experience in crafting interactive marketing strategies and best practices that generate revenue, build customer relationships and enrich intelligence. He focuses on email marketing, social media, digital direct and CRM, measurement and analysis, marketing operations, and organizational planning. Ari is based in New York City.
