2012 June 6th Evening Event

Meet Marketing 3.0 are you ready?
How Technology is Changing Everything in Direct Marketing (And Yes, We Mean Everything)

We all know that technology has changed everything, but its impact on direct marketing channels has been profound — and those changes are not limited to new, so-called “hot channels” like mobile and social. 

Whether you specialize in direct mail strategy, or you’re plotting a new campaign for Pinterest, this DMCNY panel discussion will help you understand how technology is changing the ways in which consumers expect to be contacted. A panel of industry experts from the trade press will engage in a lively debate covering ideas like:

  • How new technologies affect traditional channels
  • The role of marketing automation in direct response strategy
  • How to avoid paralysis by analysis
  • Why “relevance” is not necessarily the most important consideration in email
  • What you really need to focus on to make money in social media

Join your fellow DMCNY members on Wednesday evening, June 6th for thought-provoking discussion, a delicious dinner buffet, and your first drink on the house.

Wednesday, June 6, 2012 - 6:30pm
Networking and a DMCNY Panel Discussion with the Leaders of the Trade Press
Wednesday, June 6th, 2012
Networking: 6:30-7:30 pm | Program: 7:30-9:00 pm

Member Price: 

$45

Non-Member Price: 

$55