2012 March 8th Luncheon
Followup coverage: Event Presentation | Event Coverage
Join Ernan Roman, Relationship Marketing thought leader and recent DMA Marketing Hall of Fame inductee, to learn how you can transform your customer experience.
Ernan will discuss these 4 essential requirements for delivering transformational customer experiences that result in double digit increases in response and revenue:
- Personalization as a competitive differentiator,
- Preference-driven, personalized, multichannel communications,
- How to use the power of the Reciprocity of Value Equation,
- Why most Preference Centers aren’t effective.
Ernan will provide examples illustrating how leaders such as Threadless.com (95% online customer engagement) and Microsoft have leveraged these 4 requirements to achieve double-digit increases in response and revenue.
All registrants for the March luncheon will be entered for a drawing for two autographed copies of Ernan’s latest book: Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay.
Featuring:
a national marketing consultancy. He was recently inducted into the Marketing Hall of Fame for his pioneering work in creating three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research. Ernan’s clients include Microsoft, MassMutual, NBC Universal, QVC, IBM, and Hewlett-Packard.He was named to “B to B’s Who’s Who” as one of the “100 most influential people in Business Marketing” by Crain’s B to B Magazine.
http://www.erdm.com
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