2012 September 13th Luncheon
Followup Post Event Coverage
The talk is all about the hot new channels: social, mobile, apps. But savvy marketers have learned that a solid go-to-market strategy means engaging consumers at the contact points they value most. Increasingly, mail is gaining recognition as a powerful weapon in the battle for consumer mindshare.
Join us for a powerful panel discussion describing the impact of mail on major multichannel campaigns. Three accomplished marketing veterans will discuss how direct mail has won a place in their multichannel campaign strategies ⎯ and delivering impressive ROI.
Join us for networking and lunch, and take away ideas you can use from this informative panel discussion.
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Featuring:
Michele Fitzpatrick, Senior Vice President, Strategy and Insight
Michele Fitzpatrick has more than 20 years of marketing experience in the direct response arena. She currently serves as Senior Vice President, Strategy and Insight for The Agency Inside Harte-Hanks with responsibility for marketing strategy, analytics, market research, new business development, and agency marketing. By aligning these functions under Michele’s leadership, it ensures market insight is fully leveraged in the strategic design of our clients’ multichannel programs resulting in more relevant, impactful campaigns.
Michele is passionate about bringing the power of relationship marketing to our clients and the industry as a whole. She is a public champion of brand engagement strategies, regularly providing thought-leadership through her participation in industry associations and events.
Among Michele’s accomplishments are the creation of several award-winning direct marketing programs and a long list of successful integrated media direct response marketing programs for her clients.
Prior to joining Harte-Hanks, Michele worked in the Ventures Marketing Group at National Liberty Marketing (Providian Direct). There she was responsible for the promotion of National Liberty’s insurance products to the customers of a variety of third party sponsors through direct response marketing techniques.
Michele holds a B.S. in Journalism from West Virginia University with additional studies in marketing and communications.
Linda Gharib, Senior Vice President of Digital Marketing, Citi’s Global Consumer Marketing & Internet
Linda Gharib is Senior Vice President of Digital Marketing for Citi’s Global Consumer Marketing & Internet division where she leads several customer acquisition, competitive intelligence and marketing integration initiatives. Prior to joining Citi, Linda spent nearly five years at Microsoft where she held various digital media roles partnering with brands such as P&G, Kraft, Bank of America, and Lowe’s.
Earlier in her career, Linda led the Marketing and Investor Relations department of a leading law firm specializing in securities and antitrust litigation.
Linda is also an Adjunct Professor of Internet Marketing & Global Business with experiencing teaching graduate students in New York and Singapore. She serves as the 212 NY Interactive Advertising Club professional development committee co-chair, member of the Association of National Advertisers Digital Marketing committee and sits on the CMO Council Advisory Board. She holds a BA from Hunter College, an MBA from the Zicklin School of Business and studied International Marketing at the Thunderbird School of Global Management in Switzerland.
Linda is passionate about mentoring the next generation of marketers and is the recipient of the 2012 Direct Marketing Educational Foundation Rising Star Award.
David Rosenbluth, Vice President of Marketing for Gerber Life Insurance Company
David Rosenbluth is a strategic marketer with a record of results growing and transforming businesses. As Vice President of Marketing for Gerber Life Insurance Company, Rosenbluth has helped revitalize growth in new business with a focus on the consumer experience. His team increased acquired policies by over 20% in the past year helping the organization surpass $500 million in revenue.
Rosenbluth was a Senior Vice President in the Consumer Banking Division at Citigroup, and during his 9-year tenure at Citi he led teams in Internet marketing, strategy and product development. He was recognized as a leader in digital marketing and selected to lead online acquisitions for the Credit Card Division where he delivered against the vision to make the Internet channel the primary source of new customer acquisitions.
Previously, Rosenbluth held marketing research roles at News Corporation and The NPD Group. Rosenbluth’s early background in research influenced his consumer centric approach to marketing he uses to grow business by addressing consumer needs.
Rosenbluth was a two-time recipient of the President’s Leadership Award at Citigroup. In 2012 he was selected by the Direct Marketing Education Foundation as a “Rising Star” for extraordinary success in business and an exemplary commitment to give back to the field through education and mentoring.
Coaching and developing others has always been part of Rosenbluth’s DNA so it’s no surprise that he is inspired to work as a mentor. He is currently a sponsor and manager in the Direct Marketing Association’s Next Generation Leader program. He was also a leader of Citigroup’s Management Associate program helping to train, coach and place dozens of students in their first marketing jobs after business school.
Rosenbluth earned a bachelor’s degree from the University of Michigan and a MBA from NYU Stern School of Business.
He lives in New York with his wife Julie and their two children.
Pam Haas, VP Sales, Agency Services at Harte-Hanks
Pam Haas has over 20 years of sales and sales management experience. Pam is an excellent motivator, trainer and leader with demonstrated results in team building, communication, executive selling and results achievement in a direct marketing environment. She is currently VP Sales, Agency Services at Harte-Hanks and before that was Director of Sales – Eastern Region at Lyris. Prior to joining Lyris she was Director of Sales at Epsilon, Vice President, Channel Sales at Goodmail Systems. Before joining Goodmail Systems Pam held sales leadership roles at various marketing services organizations. She is currently First Vice President of the DMCNY board.
