July 18: Breakfast – Beyond Demographics
The Data You Need to Max Out Marketing Performance

9:00am – 10:30am
Black Barn
19 E 26th St., New York, NY 10010

Demographics are essential to marketing. But, they’re no longer enough to attract, engage, and convert high-potential customers — whether B2B or B2C. Today, marketers need to understand behaviors, motivations, and values. Fortunately, it’s possible to access that insight to be predictive and prescriptive, as well as to act in real time in response to customers to encourage their next move. Join us to find out how.

Start your day with a sumptuous breakfast and spirited discussion on using behavioral, location, psychographic, and “valuegraphic” data. Our experts will each dive into the benefits of these vital customer identifiers, how they enhance demographic and other data, and ways B2B and B2C marketers alike can get the most from them. Then we’ll host an audience Q&A so you can get your specific customer data questions answered. Plus, the first 60 registrants will receive a complimentary copy of We’re All the Same Age Now: The End of Demographic Stereotypes — a must-read because “Nobody acts their age anymore.”

Speakers:

 David Allison, principal advisor, David Allison Inc.; partner, Global Treefort;
Meyler Capitals’ director of brand strategy; and author, We’re All the Same Age Now

Amanda Fraga, VP, LiveNation

Jeff White, founder and chief executive officer, Gravy Analytics

Host:
Ginger Conlon, president, DMCNY and US editor, The Drum

Fee:
$45/Students $25, $65/Students $25

Direct Marketing Club of New York