June 26: Marketing’s Essential Role in Creating a

Culture of Innovation
A DMCNY Salon Dinner Discussion

There is no room for complacency in corporate America. Companies with cultures that embrace innovation, risk taking, and self-disruption will win, as these attributes increasingly become table stakes.  But change is hard. Fortunately, well-known author Joseph Jaffe has a formula for ensuring long-term success, which he’ll extract from the pages of his most recent book, Built to Suck, to share with us over a sumptuous dinner at Craft. Jaffe, who authored such marketing mainstays as Flip the Funnel and Life After the 30-Second Spot, will lead a spirited roundtable discussion on corporate survival in the modern age, and marketing’s essential role in the longevity of their company and brands. All attendees will receive a complementary copy of Built to Suck.

Discussion host:
Joseph Jaffe, cofounder of HMS Beagle marketing consultancy, author of five books on marketing,
keynote speaker, thought leader, and rabble-rouser

Dinner host: Ginger Conlon, president, DMCNY, US editor, The Drum

This invitation is for client-side marketers at an executive-level only or marketing solution providers who can provide a client-side marketer. Silver Apples Honorees are also welcomed. Thank you for interest.

Click here to request an invitation.
lease include your full contact information, company and nature of your business.

Location: Craft
43 E 19th St, New York, NY 10003
6:00 PM – 6:30 PM,  Networking
6:30 PM – 8:30 PM,  Dinner and Discussion

Direct Marketing Club of New York