June 26: Marketing’s Essential Role in Creating a

Culture of Innovation
A DMCNY Salon Dinner Discussion

There is no room for complacency in corporate America. Companies with cultures that embrace innovation, risk taking, and self-disruption will win, as these attributes increasingly become table stakes.  But change is hard. Fortunately, well-known author Joseph Jaffe has a formula for ensuring long-term success, which he’ll extract from the pages of his most recent book, Built to Suck, to share with us over a sumptuous dinner at Craft. Jaffe, who authored such marketing mainstays as Flip the Funnel and Life After the 30-Second Spot, will lead a spirited roundtable discussion on corporate survival in the modern age, and marketing’s essential role in the longevity of their company and brands. All attendees will receive a complementary copy of Built to Suck.

Discussion host:
Joseph Jaffe, cofounder of HMS Beagle marketing consultancy, author of five books on marketing,
keynote speaker, thought leader, and rabble-rouser

Dinner host: Ginger Conlon, president, DMCNY, US editor, The Drum

This invitation is for client-side marketers at an executive-level only or marketing solution providers who can provide a client-side marketer. Silver Apples Honorees are also welcomed. Thank you for interest.

Click here to request an invitation.
P
lease include your full contact information, company and nature of your business.

Location: Craft
43 E 19th St, New York, NY 10003
6:00 PM – 6:30 PM,  Networking
6:30 PM – 8:30 PM,  Dinner and Discussion

Direct Marketing Club of New York