Postings Issues

What is Postings?

Postings is the DMCNY's print quarterly newsletter sent to all members. Formerly known as PROOF, it contains up-to-the-minute news on what's happening in your Club, plus feature articles on direct marketing issues, online marketing strategies, proven tips from fellow members, and more.


Current Issue:

December, 2015

Cooperative databases for the nonprofit sector are not new, but they remain an underutilized tool for many marketers.

A cooperative database is one in which donor transactional data from participating organizations is merged for the mutual marketing benefit of its members. This detailed transactional history provides a multi-dimensional view of donors, their behavior and value.

Robust models are then developed from this data for acquisition, reactivation, optimization, and donor upgrading purposes.

Archive Issues

Issuesort ascending Title Name
December, 2015 Why Non-Profits Should Use Co-op Databases Matt Frattura
December, 2015 Member Profile - Don Hinman Ruth Stevens
June, 2015 Five Tips for Public Speaking Vinnie Pietrafesa
December, 2014 Omnichannel Everywhere Mary Beth Keelty
December, 2014 Successful Lead Generation: InBound Marketing Dan McDade
December, 2014 DMCNY Member News dmcny
December, 2014 Digital Printing: Dynamic, Innovative, Flexible Patrick Beddor
September, 2014 3 Essentials of Cross-Device Direct Marketing Kurt Hawks
September, 2014 Convert Your Customers to Fans Brad Wolansky
May, 2014 Tim Kennon - DMCNY Member Profile Ruth Stevens
May, 2014 B2B Email Best Practices Erik Matlick
March, 2014 60 Minutes on "Data Brokers" dmcny
February, 2014 How to Survive in the New Age of Cold Calling John Swensen
February, 2014 Your Email Reputation Depends on These Top 10 Must-Knows Jeanette Kocsis
February, 2014 Pre-testing: A Better Way to Beat the Control Chris Locker
February, 2014 What You Need to Know About DRTV Today Monica Smith
November, 2013 Direct Mail – Still Relevant After All These Years Patrick Beddor
November, 2013 Keith Huntoon - DMCNY Member Profile Ruth Stevens
November, 2013 Silver Apples at 29 – Looking Better Than Ever, a Fitting Tribute to DM Leadership Chet Dalzell
November, 2013 Member News dmcny

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