Postings Issues

What is Postings?

Postings is the DMCNY's print quarterly newsletter sent to all members. Formerly known as PROOF, it contains up-to-the-minute news on what's happening in your Club, plus feature articles on direct marketing issues, online marketing strategies, proven tips from fellow members, and more.

Current Issue:

December, 2015

Cooperative databases for the nonprofit sector are not new, but they remain an underutilized tool for many marketers.

A cooperative database is one in which donor transactional data from participating organizations is merged for the mutual marketing benefit of its members. This detailed transactional history provides a multi-dimensional view of donors, their behavior and value.

Robust models are then developed from this data for acquisition, reactivation, optimization, and donor upgrading purposes.

Archive Issues

Issuesort ascending Title Name
November, 2013 Year end Tax Tips David Lord
May, 2013 Claire Burns - DMCNY Member profile Claire Burns
May, 2013 14 Call-To-Action Tips to Boost Response Brian Snider
May, 2013 Drive Business Results With LinkedIn Brian Murray
May, 2013 9 Rules for Writing Video Sales Letters Robert Bly
May, 2013 Unhappy About Your Campaign Results? Take a Look at Your Marketing Department’s Goals Blair Barondes
May, 2013 Thinking Outside the Box with Content Marketing Reggie Brady
January, 2013 Turn Your “Follower” Relationships into Business and Profit Myron Gould
January, 2013 Kim Upshaw – DMCNY Member Profile Kim Upshaw
January, 2013 Getting to Know Anonymous Consumers — What’s Your Strategy? Michele Fitzpatrick
January, 2013 28th Annual ‘Silver Apples’ Recognizes Industry’s Best Chet Dalzell
January, 2013 The Marketer’s Book of Genesis Penny Vane
September, 2012 Building and Leveraging Customer Insights in a Digital Age Tony Coretto
September, 2012 Successful Copywriting in a Digital World Ann Goodstein
September, 2012 What It Takes to Be a (Direct) Marketer Marjorie Kalter
September, 2012 How to Improve Campaign Response by 40% or More (and Have Fun Doing It) Jay Bower
September, 2012 Chet Dalzell talks with Roberta Elins, FIT Advertising & Marketing Communications Roberta Elin
June, 2012 Canadian Law Calls for Opt-in for Email Charles Prescott
June, 2012 Integrated Digital/Direct Marketing Offers Life Beyond Direct Mail Mark Kolier
June, 2012 Email May Not Be Sexy – But It’s HOT! Reggie Brady


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