Postings Issues

What is Postings?

Postings is the DMCNY's print quarterly newsletter sent to all members. Formerly known as PROOF, it contains up-to-the-minute news on what's happening in your Club, plus feature articles on direct marketing issues, online marketing strategies, proven tips from fellow members, and more.

Current Issue:

December, 2015

Cooperative databases for the nonprofit sector are not new, but they remain an underutilized tool for many marketers.

A cooperative database is one in which donor transactional data from participating organizations is merged for the mutual marketing benefit of its members. This detailed transactional history provides a multi-dimensional view of donors, their behavior and value.

Robust models are then developed from this data for acquisition, reactivation, optimization, and donor upgrading purposes.

Archive Issues

Issuesort ascending Title Name
December, 2010 Social Mobile Commerce: Four Sure-Fire Ways to Sell Gary Schwartz
December, 2010 The New Era of Catalog Circulation Planning Jim Coogan
December, 2010 Beware the Deception of Averages Andy Joyce
December, 2010 Direct Marketing In 2011 and Beyond David Frankland


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