Direct Marketing Club of New York Announces 2012 Silver Apple Award Honorees – plus a Golden Apple

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Direct Marketing Club of New York Announces 2012 Silver Apple Award Honorees – plus a Golden Apple

Direct and Interactive Marketing Leaders Share Honors at Annual Gala 
On Thursday Evening, November 8, 2012, at New York’s Edison Ballroom, Times Square

NEW YORK, August 22, 2012 – The Direct Marketing Club of New York ( announced today the recipients of its 2012 Silver Apple Awards, now in its 28th year. The Silver Apples recognize individuals and organizations for their outstanding contributions to direct and interactive marketing, during a career spanning at least 25 years. In addition, for the fourth time in its history, the organization also announced it will bestow a Golden Apple to honor an individual for 50 years of service. A gala to mark the awards will be held Thursday evening, November 8, at New York’s Edison Ballroom.

The 2012 honorees include:

  • Scott Fenwick,
    Vice President – Sales Training & Development, ValueClick Media (New York, NY)
  • Jim Fosina,
    Founder & CEO, Fosina Marketing Group (Danbury, CT)
  • Donald “Don” P. Hinman,
    Ph.D., Senior Vice President, Data Strategy, Epsilon Targeting (Lafayette, CO)
  • Prof. Harvey Markovitz,
    Clinical Associate Professor of Marketing, Pace University (New York, NY)
  • Pegg Nadler,
    President, Pegg Nadler Associates, Inc. (New York, NY)
  • Don Peppers and Martha Rogers,
    Ph.D., Founding Partners, Peppers & Rogers Group (Stamford, CT)

The corporate Silver Apple Award honoree for 2012 is McVicker & Higginbotham (Long Island City, NY), a provider of direct marketing services to schools, hospitals, museums, performing art centers and various other non-profit entities.

In addition, the Direct Marketing Club of New York will bestow a special Golden Apple to Leon Henry, president, Leon Henry, Inc. (Hartsdale, NY), for his more than 50 years of leadership in the direct marketing field. The Golden Apple is rarely bestowed, and this is only the fourth time in 28 years that a Golden Apple recipient has been announced.

"These honorees represent innovators, thought leaders, educators and experts who truly represent how direct and interactive marketing serve brands, consumers and businesses alike," said DMCNY Club President Cyndi Lee, senior vice president, list management sales & strategic development, Specialists Marketing Services. "As marketing evolves to true integration, where branding and marketing measurement converge, and the customer is at the center of brand engagement and interaction, these individuals, and our corporate recipient, serve as teachers in our field."

The 2012 Silver Apple recipients were chosen by the Club’s past presidents. The recipients must have at least 25 years’ experience in the business, a commitment to volunteerism and leadership, and a record of vital contributions to the growth of the industry. The Golden Apple honoree is selected in the same manner.

This year’s event marks the 28th anniversary of the award, and a special gala will be held in Manhattan’s Edison Ballroom, at 228 West 47th Street near Times Square in New York on Thursday, November 8, 2012, from 6:00 to 10:00 p.m.

Each year, the Silver Apple Award event also serves as a key fundraising event to support New York-area programs and scholarships for college-level educational curricula and content in direct and interactive marketing. Ticket sales are underway and space will be limited to 30 tables. For pricing and availability contact Stuart Boysen, executive director, DMCNY, at, (516)746-6700; or Matthew Frattura at and (402)836-5527.

A full listing of winners’ biographies is available here: