Hurricane Sandy: DMCNY Moves 2012 Silver Apple Award Gala to…. January 24, 2013

Chet Dalzell's picture

Hurricane Sandy: DMCNY Moves 2012 Silver Apple Award Gala to…. January 24, 2013

Direct and Interactive Marketing Leaders Share Honors at Annual Gala 
Now Set for Thursday Evening, January 24, 2013, at New York’s Edison Ballroom, Times Square

NEW YORK, November 6, 2012 – Because of the after-effects of Hurricane Sandy in the Northeast and Mid-Atlantic regions, the Direct Marketing Club of New York ( announced today that it is moving its 2012 Silver Apple Awards to January 2013. The Silver Apples recognize individuals and organizations for their outstanding contributions to direct and interactive marketing, during a career spanning at least 25 years. The gala to mark the awards now will be held Thursday evening, January 24, at New York’s The Hotel Edison, beginning at 6 pm EST.

In an email statement sent November 5, the DMCNY Silver Apples Committee stated: 

The Direct Marketing Club of New York is postponing the 2012 Silver Apple Awards Gala until January 24, 2013.

Due to the effects of hurricane Sandy and the impending Nor’easter Wednesday and Thursday, it was decided not to hold the Silver Apple Awards this Thursday as originally scheduled. Many companies are still recovering and individuals are still experiencing difficulties at home. 

Our thoughts and prayers go out to those who were severely affected, especially those who lost homes and whose businesses were impaired.

No reasonable dates were available at the Edison Ballroom during November and December. The January date was determined to be the best available. This will allow everyone to recover and regroup from last week’s devastating storm.

The 2012 Silver Apples honorees include:

  • Scott Fenwick, Vice President – Sales Training & Development, 
    ValueClick Media (New York, NY)
  • Jim Fosina, Founder & CEO,
    Fosina Marketing Group (Danbury, CT)
  • Donald “Don” P. Hinman, Ph.D., Senior Vice President, Data Strategy,
    Epsilon Targeting (Lafayette, CO)
  • Prof. Harvey Markovitz, Clinical Associate Professor of Marketing,
    Pace University (New York, NY)
  • Pegg Nadler, President,
    Pegg Nadler Associates, Inc. (New York, NY)
  • Don Peppers and Martha Rogers, Ph.D., Founding Partners,
    Peppers & Rogers Group (Stamford, CT)

The corporate Silver Apple Award honoree for 2012 is McVicker & Higginbotham (New York, NY), a provider of direct marketing services to schools, hospitals, museums, performing art centers and various other non-profit entities.

In addition, the Direct Marketing Club of New York will bestow a special Golden Apple to Leon Henry, president, Leon Henry, Inc. (Hartsdale, NY), for his more than 50 years of leadership in the direct marketing field. The Golden Apple is rarely bestowed, and this is only the fourth time in 28 years that a Golden Apple recipient has been announced.

Those who are registered for November 8, and who are unable to attend January 24, may seek a full reimbursement from the club. Ticket sales for the new date are underway and space is limited to 28 tables. For reimbursements, new tickets and table availability contact Stuart Boysen, executive director, DMCNY, at, (516) 746-6700; or Cyndi Lee at cyndilee@sms-inc.comand 201.865.5800, ext. 2203. 

A full listing of winners’ biographies is available here