The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided the support, education, and a network of opportunities to direct marketers since 1926. We are a regional, professional non-profit association for all those interested in direct marketing. If you’re not a member yet, be sure to visit our Membership section for a full list of benefits.


Paulette Oliva
Merit Direct

A founding member and Executive Vice President at MeritDirect, Paulette has 25 years of industry experience specializing in B2B customer acquisition and retention. Working with a diverse set of clients – LL Bean (Direct to Business), Godiva (Direct to Business), Wall Street Journal, Kiplinger Washington/Tax letters, Staples, and Yahoo! – allows for a unique perspective, and broad B2B expertise on topics that include Lifetime Value, Retention/Reactivation, Attribution, Modeling and Analytics, and true Multichannel Marketing. Her clients are recognized as some of the top B2B marketers today. Paulette currently sits on the Marketing Advisory Board for the Zicklin School of Business at Baruch College, and mentors marketing students with Baruch’s EOC (Executives on Campus). She currently serves as President of Direct Marketing Club of NewYork (DMCNY).

Rob Healy

Rob Healy is a Vice President at MeritDirect, LLC, which offers integrated marketing capabilities through a wide array of products and services. Before being acquired in January of 2016, Rob was a Managing Partner of FCI, which provided consulting services and custom software solutions designed to support their clients’ marketing efforts. For more than two decades, Rob has been assisting multi-channel marketers achieve more targeted, measurable and actionable solutions. He’s also committed to, and active in, the industry, serving as Treasurer and a member of the Board of Directors of the MCMA, and is a current Board Member of the DMCNY.

Ray Schneeberger
Fosina Marketing Group

Ray is Vice President of Sales at Fosina Marketing Group, a digital agency with deep roots in traditional direct response marketing. Fosina creates advantage for clients by combining decades of direct to consumer marketing experience, time-tested direct response principles and proven online best practices. The Fosina Formula is taking the Right Offer, Engaging Creative, Focused Media and Protective Technology and using these elements to create success for clients by finding and keeping their best customers.

Prior to joining Fosina Marketing Group, Ray held Sales and Management Leadership positions at Equifax Marketing Services, True North List Marketing and List Services Corporation.



Past President
Pam Haas
Experian Marketing Services

Pam Haas has over 20 years of sales and sales leadership in the direct and digital marketing industry. Pam is an excellent motivator, trainer and leader with demonstrated results in team building, communication, executive selling and results achievement in a direct marketing environment. She has experience in providing cross channel customer engagement solutions to her clients including multi-channel strategy, database and analytic solutions as well as technical execution services. She is currently Account Director at Experian Marketing Services. Prior to that she was Vice President at Harte Hanks and Director of Sales – Eastern Region at Lyris. Before joining Lyris Pam held sales leadership roles at various marketing services organizations.

Kaitlin Atkinson

Details coming soon…


Barry Blumenfield
BMI Fulfillment Services
203 546-5581

Barry “grew up” in the DM industry, handling  customer service, data entry and order fulfillment at BMI while in high school.  After spending five years in list and insert management and brokerage he returned to BMI in 1993 and became CEO in 1995.

Barry has spoken at numerous DMA conferences and as a guest lecturer for the Direct Marketing MBA Program at NYU. He offers consulting services to help clients determine and evaluate marketing strategies and creating customized analytics solutions. He has extensive experience launching new direct response projects, including catalogs, mail-order and DRTV, and specializes in continuity marketing. He also plays guitar, mandolin and sings in the band Bone Dry.

Samantha Braverman
Winterry Group

Samantha Braverman is a Director at Winterberry Group. Since joining the Firm in 2012 she has contributed to more than a dozen strategic consulting, research and publishing engagements serving the broader data-driven marketing and technology industries. Prior to joining the Firm, Ms. Braverman served as a senior project researcher at Harris Interactive, primarily overseeing the development and publication of The Harris Poll. Previously, Ms. Braverman held positions at Condé Nast, supporting advertising sales and marketing. Ms. Braverman holds a B.A. from Colgate University.

Allyson Gordon

Allyson Gordon has been working in publishing since graduating college, starting at Source Interlink Media and then moving to Paradysz. She started working as Vice President of Business Development for Subscription Boxes, Publishing & Media at Wiland in 2016. She uses all her prior knowledge to help clients utilize the Wiland Database and meet their marketing goals. Allyson has been an active member of the DMCNY, MCMA and HDVDMA over the years. She’s excited to have recently joined as the DMCNY board as the Sponsorship Chair.


Sharron Mahoney

Sharron has over 30 years’ experience in the Publishing and Direct Marketing industries.   Her depth of knowledge and expertise includes partnership development, list management, sales, and new customer acquisition. She was Consumer Marketing Director at Conde Nast for 25 years where she was directly responsible for maximizing their multi-million dollar list rental profit center as well as partnership development, establishing their modeling program, and new business acquisition programs thru direct mail and email efforts.  She joined SMS Marketing Services in 2010 as VP Sales where she focusedon sales and marketing for key clients as well as new client acquisitions. She is currently at Alliant as Account Executive helping their clients acquire and retain customers more profitably. She is on the board of the DMCNY.

Vincent Pietrafesa
Business Watch Network

Vincent Pietrafesa’s experience in the direct marketing industry spans 13 years, beginning with his role at Direct Media back in 2001 as a List Management Assistant. He then embarked on a six-year career with Walter Karl turned Infogroup, where he took on various roles in List Management, Publisher Development, and Sales. In 2011, he entered the start-up world, joining Marketfish as Director of Partner Development, where he wore many hats while building a solid sales portfolio and developing data partnerships.

Vincent continues to excel in the Direct Media industry in his current role at Business Watch Network as their Director of Business Development. He works closely with advertisers to develop their BTB lead generation strategies and develop partnerships across the business. Vincent works and resides in NYC.

Rick Witsell


Rick Witsell, is Vice President, Marketing and co-founder of Alliant. He has over 25 years of strategic and tactical communications experience. He ran his own consulting firm for 12 years which provided advertising, brand development and investor relations services to clients in financial services, publishing and high technology sectors. Prior to the Alliant start-up effort, Rick oversaw the development and launch of a real-time risk-management service for major direct response marketers. In addition he has held management and creative positions in advertising and publishing organizations. Rick also provides volunteer services to the DMEF.

Peter Zajonc
Pinpoint Targeting

Peter Zajonc (pronounced “ZYE-unts”) has years of experience in driving business value from analytics and data to deliver strategic and effective solutions to his clients.  His expertise stems from analytic consulting and agency work at Epsilon, Equifax, and Time Inc., and clients Hilton, Tauck World Discovery, Travelers Insurance, and others.

Peter led teams at Epsilon from 2000-2016 and was responsible for analytic product development, including Target Income, ValueScore, and Niches, as well as client analytic solutions.  While at Equifax he led the team that placed among the top finishers in the 2008 DMA Analytic Challenge.  Peter has a BA in Mathematics and Linguistics from University of Toronto, and an MBA in Finance from NYU’s Stern School of Business.  Peter runs a data and analytics consulting practice and can be reached at


Joe Furgiuele
MeritDirect – FCI Analytics & Reporting
914-793-0045 x300

Now a V.P. with MeritDirect, Joe was Founder & President of FCI for more than three decades, where worked hand-in-glove with clients – solving their marketing challenges, improving metrics, and codifying analysis through consulting services and custom designed software solutions.

Heavily involved with Industry Associations, Mr. Furgiuele is currently President of the MCMA-Media & Content Marketing Assn. (formerly the FMA-Fulfillment Management Assn.), and is back for another stint serving on the Board of the DMCNY. Also active in the DMA, he is currently on the Leadership Team of the DMA Integrated Marketing Community, and has been a member of the DMA Circulation Council OpComm and co-chair of the Inaugural Circulation Day in 1983, and again from 2010-2012. He also served on the DMA List Council Operating Committee and advisory committee for List Days 1992, 1997, 1998 & 2007. He is a frequent speaker at industry activities and conferences, as well as Emcee at the Silver Apple Awards Gala. Joe has also taught Graduate & Under-Grad level courses at FIT, NYU and Mercy College.

Chet Dalzell
Digital Advertising Alliance

Chet Dalzell has more than 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance. He is a regular blogger, as author of “Marketing Sustainably” for Target Marketing magazine.

Chet served on DMA’s Committee on the Environment and Social Responsibility (2006-2012), and served as chair of its Marketing Strategy outreach group. He also served on the United States Postal Service Greening the Mail Task Force (2007-2010), and led its Life Cycle of Mail Subcommittee. He loves UConn Basketball (men’s and women’s) and Nebraska Football (that’s just men, at this point), too!

JoAnne Dunn

As Alliant’s founder, JoAnne is the architect of its vision to deliver innovative consumer targeting and optimization solutions to multichannel marketers in the U.S. Her passion for team building and customer service sets the tone for Alliant’s culture and the strategic partnerships the company forges with its clients.

A lifetime marketer, JoAnne’s career prior to Alliant included increasingly senior positions at Time Life, The Norman Rockwell Museum, Mal Dunn Associates, and TC Index. JoAnne has a long history of industry service and is a committed advocate for the development of comprehensive data governance standards and the expansion of marketing education opportunities.

JoAnne is a member of the Data & Marketing Association’s (DMA) Board of Directors and serves on the Executive Committee. Previously she served as Chairman of the DMA (2013-2015), headed the DMA’s Ethics Policy Committee, and is a former board secretary of Marketing EDGE (previously known as Direct Marketing Educational Foundation). JoAnne is also past president and current advisor to the Direct Marketing Club of New York, which has acknowledged her industry contributions with a Silver Apple Award and its Mal Dunn Leadership Award. She received the Hudson Valley DMA’s Founders Award in 2014.

JoAnne holds a B.A. in Communications from West Virginia’s West Liberty University and has been acknowledged by the institution with their Alumni Wall of Honor award.

Stephanie Miller
New Food Economy

Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable customer experiences.  An experienced marketing technology strategist and thought leader, she is a mar-tech consultant and serves as the managing director for Digital Transformation for Econsultancy, the research and digital marketing knowledge solution serving 125,000 marketers worldwide.   Using digital marketing and CRM expertise, she helps sophisticated marketers balance the right mix of people, process and technology to optimize a data-driven marketing strategy.  She speaks and writes regularly and leads several industry-wide initiatives.  Intro’s, ideas and column suggestions most welcome, to stephanieSAM DOT miller AT gmail DOT com or @stephanieSAM.

Pegg Nadler
Pegg Nadler Associates
212 861-0846

Pegg Nadler is a well-known database marketing professional in the publishing, media, retail, travel and nonprofit sectors. Her consultancy provides data, database and technology solutions to drive strategy, customer/member engagement, product development and revenue growth . A partial list of clients includes Acxiom, AT&T, China Post, Corporation for Public Broadcasting, Direct Marketing Association (DMA), Direct Marketing Educational Foundation (DMEF), Discovery Channel, Experian, Royal Caribbean Cruise Lines, Telecom Pioneers, Time Life and US News & World Reports.

Previously, Pegg directed database marketing operations at Hachette Filipacchi Media U.S., Consumers Union, Phillips Publishing, and Smithsonian Institution. She ran marketing divisions at Hadassah, Jindo Furs, The Fur Vault, Belvedere Press and Abrams Books. Pegg began her database career at Metromail (now Experian) providing data, analytics and database solutions to retailers and catalogers.

Pegg is a frequent speaker at events on data, big data and databases. She conducts direct marketing trainings and database marketing seminars for corporations and associations. As an adjunct faculty, she has taught undergraduate, graduate and professional level programs at New York University and Baruch College at the City University of New York.

Target Marketing magazine named Pegg as Direct Marketer of the Year in 2009. In 2012, she was awarded a Silver Apple for lifetime achievement in the direct marketing industry by the Direct Marketing Club of New York. Pegg serves on the DMA Ethics Policy Committee and formerly on DMA’s Annual Planning Conference Committee. She is a past President of the Direct Marketing Club of New York and a former Chair of DMA’s Nonprofit Federation.

Pegg is based in New York City but she travels worldwide to share her knowledge on data-driven marketing to clients and conference attendees.


 Carolyn Lagermasini
Association & Conference Group
 Briana Kovar               Association & Conference Group  Brittany Dunlap
Association & Conference Group
 Paula Dvorak        Association & Conference Group  Rebecca
Association & Conference Group