The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided the support, education, and a network of opportunities to direct marketers since 1926. We are a regional, professional non-profit association for all those interested in direct marketing. If you’re not a member yet, be sure to visit our Membership section for a full list of benefits.

Officers

President
Paulette Oliva
Merit Direct
914-368-1010

A founding member and Executive Vice President at MeritDirect, Paulette has 25 years of industry experience specializing in B2B customer acquisition and retention. Working with a diverse set of clients – LL Bean (Direct to Business), Godiva (Direct to Business), Wall Street Journal, Kiplinger Washington/Tax letters, Staples, and Yahoo! – allows for a unique perspective, and broad B2B expertise on topics that include Lifetime Value, Retention/Reactivation, Attribution, Modeling and Analytics, and true Multichannel Marketing. Her clients are recognized as some of the top B2B marketers today. Paulette currently sits on the Marketing Advisory Board for the Zicklin School of Business at Baruch College, and mentors marketing students with Baruch’s EOC (Executives on Campus). She currently serves as President of Direct Marketing Club of NewYork (DMCNY).


1st Vice President
Tim Kennon
McVicker & Higginbotham
718-937-2140

Tim is the president and owner of McVicker & Higgenbotham, Inc., Long Island City, New York.

McVicker & Higginbotham is a direct marketing company specializing in fundraising print and mail for the arts and cultural, education and healthcare markets.

Tim was awarded a Silver Apple in 2014 for his contributions to the industry. And, McVicker received the 2011 Corporate Silver Apple Award for excellence from the Directing Marketing Club of New York.

Tim is past president of Idealliance, New York Chapter and still serves on the executive board.  He is the 2011 recipient of the AMSP John MacDonald Kane award for excellence in the mailing industry. He is the current Secretary of the Direct Marketing Fundraisers Association.

Tim and his wife of 30 years Kathleen, live in Yonkers and have seven children.

2nd Vice President
John Fletcher
Johnny Agency, Inc. 
917-371-5289

Beginning his career at Grey Worldwide in New York, John Fletcher has nearly 25 years of experience as an art director/designer/creative director. John brings to the table a rock-solid foundation in the traditional creative disciplines of TV, radio, print and outdoor – and has been developing websites and other digital creative in various and emerging forms since 2000. In 2003 He founded Johnny Agency to provide clients with a complete range of marketing services – which has grown to include branding, product development, packaging, mobile and more. John’s clients benefit from his diverse experience and expertise in numerous verticals and marketing channels as well as his long-established network of creative and production resources.

Treasurer
Arthur Blumenfield
BMI Fulfillment Services
203-546-5584

Director, BMI Fulfillment Services is a pioneer in the use of computers for business applications. He began using computers in 1954 at the Standard Oil Company of N.J. (now Exxon). His DM career started in 1963 when he developed new techniques for identifying duplicates on mailing lists. He was one of the directors of Direct Marketing Days in New York. He has been a member of the Direct Marketing Club of New York since 1980 and Arthur was honored with a Silver Apple award in 1994. He is currently the owner of BMI Fulfillment Services, Danbury, CT.

Secretary
Ray Schneeberger
Fosina Marketing Group
203-546-5547

Ray is Vice President of Sales at Fosina Marketing Group, a digital agency with deep roots in traditional direct response marketing. Fosina creates advantage for clients by combining decades of direct to consumer marketing experience, time-tested direct response principles and proven online best practices. The Fosina Formula is taking the Right Offer, Engaging Creative, Focused Media and Protective Technology and using these elements to create success for clients by finding and keeping their best customers.

Prior to joining Fosina Marketing Group, Ray held Sales and Management Leadership positions at Equifax Marketing Services, True North List Marketing and List Services Corporation.

 

Board

Past President
Pam Haas
Experian Marketing Services
401-272-0175

Pam Haas has over 20 years of sales and sales leadership in the direct and digital marketing industry. Pam is an excellent motivator, trainer and leader with demonstrated results in team building, communication, executive selling and results achievement in a direct marketing environment. She has experience in providing cross channel customer engagement solutions to her clients including multi-channel strategy, database and analytic solutions as well as technical execution services. She is currently Account Director at Experian Marketing Services. Prior to that she was Vice President at Harte Hanks and Director of Sales – Eastern Region at Lyris. Before joining Lyris Pam held sales leadership roles at various marketing services organizations.

Barry Blumenfield
BMI Fulfillment Services
203 546-5581

Barry “grew up” in the DM industry, handling  customer service, data entry and order fulfillment at BMI while in high school.  After spending five years in list and insert management and brokerage he returned to BMI in 1993 and became CEO in 1995.

Barry has spoken at numerous DMA conferences and as a guest lecturer for the Direct Marketing MBA Program at NYU. He offers consulting services to help clients determine and evaluate marketing strategies and creating customized analytics solutions. He has extensive experience launching new direct response projects, including catalogs, mail-order and DRTV, and specializes in continuity marketing. He also plays guitar, mandolin and sings in the band Bone Dry.

Danielle Brooks
212 337-0732

Danielle Brooks is Business Development Manager at McVicker & Higginbotham which has provided design, personalization and lettershop to blue chip non-profit mailers for over 50 years. Danielle’s previous experience includes sales positions with Data Management, the Polk Company, and Trans Union’s Performance Data Division.  During the past 2 years, she has enjoyed overseeing Marketing Communication for DMCNY. She has served on the board of Women in Direct Marketing, International (WDMI) as Treasurer and President.  She is a member of the MFSA; the Philadelphia DMA; the Swiss Society of NY; and the Direct Marketing Fundraiser’s Association.

Samantha Braverman
Winterry Group
212-842-6800

Samantha Braverman is a Director at Winterberry Group. Since joining the Firm in 2012 she has contributed to more than a dozen strategic consulting, research and publishing engagements serving the broader data-driven marketing and technology industries. Prior to joining the Firm, Ms. Braverman served as a senior project researcher at Harris Interactive, primarily overseeing the development and publication of The Harris Poll. Previously, Ms. Braverman held positions at Condé Nast, supporting advertising sales and marketing. Ms. Braverman holds a B.A. from Colgate University.

Rob Healy
FCI
914-793-0045

Rob Healy is a Vice President at MeritDirect, LLC, which offers integrated marketing capabilities through a wide array of products and services. Before being acquired in January of 2016, Rob was a Managing Partner of FCI, which provided consulting services and custom software solutions designed to support their clients’ marketing efforts. For more than two decades, Rob has been assisting multi-channel marketers achieve more targeted, measurable and actionable solutions. He’s also committed to, and active in, the industry, serving as Treasurer and a member of the Board of Directors of the MCMA, and is a current Board Member of the DMCNY.

Sharron Mahoney
Alliant
845-617-5481

Sharron has over 30 years’ experience in the Publishing and Direct Marketing industries.   Her depth of knowledge and expertise includes partnership development, list management, sales, and new customer acquisition. She was Consumer Marketing Director at Conde Nast for 25 years where she was directly responsible for maximizing their multi-million dollar list rental profit center as well as partnership development, establishing their modeling program, and new business acquisition programs thru direct mail and email efforts.  She joined SMS Marketing Services in 2010 as VP Sales where she focusedon sales and marketing for key clients as well as new client acquisitions. She is currently at Alliant as Account Executive helping their clients acquire and retain customers more profitably. She is on the board of the DMCNY.

Karen McCarrol
Trimark Consulting
416-698-2243

Karen is a bilingual business intelligence and business development consultant who helps companies research and vet new and profitable relationships and partnerships.  She identifies leading edge techniques and platforms that will result in increased sales and makes key introductions  that ultimately provide profitable new directions.  She teams up with industry’s leading experts in email, mobile, digital to print communications, campaign management, privacy and digital analytics to help companies improve their strategic planning, marketing and advertising communications.

She’s a senior executive with over 20 years in direct marketing, advertising and promotion. Her expertise includes media planning & buying, art direction, print production, event planning, campaign analysis.

Keith Messer
Data Services, Inc.

646-351-6351

Keith Messer is Vice President of Marketing & New Business Development with Data Services, Inc., a leading provider of US & international data quality and related multichannel marketing services, where he assists a global client base of organizations across industrial verticals with their US, Canadian and international direct and email marketing programs. Keith has been with Data Services since 2006, prior to which he worked in Corporate Marketing for Siemens Corporation and then as Senior Regional Sales Manager for The Essex Companies. He holds a BS in Integrated Marketing Communications and Information Systems & Operations Management from Fairfield University.

Eva Perretti
Wiland Direct

845-490-2337

Highly motivated, bilingual, 20+ year direct marketing executive with a positive attitude and a keen ability to find opportunities in highly saturated markets.  A seasoned professional that is results oriented with expertise in strategic sales development, targeting, acquiring and cultivating customers.  She has the ability to take full advantage of a range of analytical solutions and business intelligence to achieve revenue goals.  .

Prior to joining Wiland, Eva worked as VP New Business Development at Macromark, MeritDirect and Paradysz.  She is a dedicated mother of two, who spends most of her free time tending to the needs of her family.  She also enjoys traveling, gardening and running.

Vincent Pietrafesa
Business Watch Network
914-774-7223

Vincent Pietrafesa’s experience in the direct marketing industry spans 13 years, beginning with his role at Direct Media back in 2001 as a List Management Assistant. He then embarked on a six-year career with Walter Karl turned Infogroup, where he took on various roles in List Management, Publisher Development, and Sales. In 2011, he entered the start-up world, joining Marketfish as Director of Partner Development, where he wore many hats while building a solid sales portfolio and developing data partnerships.

Vincent continues to excel in the Direct Media industry in his current role at Business Watch Network as their Director of Business Development. He works closely with advertisers to develop their BTB lead generation strategies and develop partnerships across the business. Vincent works and resides in NYC.

Rick Witsell
Alliant

845-276-2600

Rick Witsell, is Vice President, Marketing and co-founder of Alliant. He has over 25 years of strategic and tactical communications experience. He ran his own consulting firm for 12 years which provided advertising, brand development and investor relations services to clients in financial services, publishing and high technology sectors. Prior to the Alliant start-up effort, Rick oversaw the development and launch of a real-time risk-management service for major direct response marketers. In addition he has held management and creative positions in advertising and publishing organizations. Rick also provides volunteer services to the DMEF.

Peter Zajonc
Pinpoint Targeting
845-705-7316

Peter Zajonc (pronounced “ZYE-unts”) has years of experience in driving business value from analytics and data to deliver strategic and effective solutions to his clients.  His expertise stems from analytic consulting and agency work at Epsilon, Equifax, and Time Inc., and clients Hilton, Tauck World Discovery, Travelers Insurance, and others.

Peter led teams at Epsilon from 2000-2016 and was responsible for analytic product development, including Target Income, ValueScore, and Niches, as well as client analytic solutions.  While at Equifax he led the team that placed among the top finishers in the 2008 DMA Analytic Challenge.  Peter has a BA in Mathematics and Linguistics from University of Toronto, and an MBA in Finance from NYU’s Stern School of Business.  Peter runs a data and analytics consulting practice and can be reached at pinpointtargeting.net.

Advisors

Joe Furgiuele
MeritDirect – FCI Analytics & Reporting
914-793-0045 x300

Now a V.P. with MeritDirect, Joe was Founder & President of FCI for more than three decades, where worked hand-in-glove with clients – solving their marketing challenges, improving metrics, and codifying analysis through consulting services and custom designed software solutions.

Heavily involved with Industry Associations, Mr. Furgiuele is currently President of the MCMA-Media & Content Marketing Assn. (formerly the FMA-Fulfillment Management Assn.), and is back for another stint serving on the Board of the DMCNY. Also active in the DMA, he is currently on the Leadership Team of the DMA Integrated Marketing Community, and has been a member of the DMA Circulation Council OpComm and co-chair of the Inaugural Circulation Day in 1983, and again from 2010-2012. He also served on the DMA List Council Operating Committee and advisory committee for List Days 1992, 1997, 1998 & 2007. He is a frequent speaker at industry activities and conferences, as well as Emcee at the Silver Apple Awards Gala. Joe has also taught Graduate & Under-Grad level courses at FIT, NYU and Mercy College.

Cheryl Biswurm
Turner Direct LLC

201-788-5347

 

Reggie Brady
Reggie Brady Marketing Solutions
203-536-1147

Reggie Brady is President of Reggie Brady Marketing Solutions, a consultancy that specializes in email strategic marketing.  She helps marketers maximize their ROI by incorporating best practices and advanced techniques to drive business using a low cost but highly effective communications channel

Reggie is a Past President of DMNYC and an ardent supporter of the club’s mission.  “I’ve connected with people at the top of their game and learned so much.”

Chet Dalzell
Digital Advertising Alliance
212-725-2294

Chet Dalzell has more than 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance. He is a regular blogger, as author of “Marketing Sustainably” for Target Marketing magazine.

Chet served on DMA’s Committee on the Environment and Social Responsibility (2006-2012), and served as chair of its Marketing Strategy outreach group. He also served on the United States Postal Service Greening the Mail Task Force (2007-2010), and led its Life Cycle of Mail Subcommittee. He loves UConn Basketball (men’s and women’s) and Nebraska Football (that’s just men, at this point), too!

JoAnne Dunn
Alliant
845-276-2600

As Alliant’s founder, JoAnne is the architect of its vision to deliver innovative consumer targeting and optimization solutions to multichannel marketers in the U.S. Her passion for team building and customer service sets the tone for Alliant’s culture and the strategic partnerships the company forges with its clients.

A lifetime marketer, JoAnne’s career prior to Alliant included increasingly senior positions at Time Life, The Norman Rockwell Museum, Mal Dunn Associates, and TC Index. JoAnne has a long history of industry service and is a committed advocate for the development of comprehensive data governance standards and the expansion of marketing education opportunities.

JoAnne is a member of the Data & Marketing Association’s (DMA) Board of Directors and serves on the Executive Committee. Previously she served as Chairman of the DMA (2013-2015), headed the DMA’s Ethics Policy Committee, and is a former board secretary of Marketing EDGE (previously known as Direct Marketing Educational Foundation). JoAnne is also past president and current advisor to the Direct Marketing Club of New York, which has acknowledged her industry contributions with a Silver Apple Award and its Mal Dunn Leadership Award. She received the Hudson Valley DMA’s Founders Award in 2014.

JoAnne holds a B.A. in Communications from West Virginia’s West Liberty University and has been acknowledged by the institution with their Alumni Wall of Honor award.

David Lord
David Lord CPA
914-241-8365

 

Stephanie Miller
New Food Economy
917-364-7532

Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable customer experiences.  An experienced marketing technology strategist and thought leader, she is a mar-tech consultant and serves as the managing director for Digital Transformation for Econsultancy, the research and digital marketing knowledge solution serving 125,000 marketers worldwide.   Using digital marketing and CRM expertise, she helps sophisticated marketers balance the right mix of people, process and technology to optimize a data-driven marketing strategy.  She speaks and writes regularly and leads several industry-wide initiatives.  Intro’s, ideas and column suggestions most welcome, to stephanieSAM DOT miller AT gmail DOT com or @stephanieSAM.

Pegg Nadler
Pegg Nadler Associates
212 861-0846

Pegg Nadler is a well-known database marketing professional in the publishing, media, retail, travel and nonprofit sectors. Her consultancy provides data, database and technology solutions to drive strategy, customer/member engagement, product development and revenue growth . A partial list of clients includes Acxiom, AT&T, China Post, Corporation for Public Broadcasting, Direct Marketing Association (DMA), Direct Marketing Educational Foundation (DMEF), Discovery Channel, Experian, Royal Caribbean Cruise Lines, Telecom Pioneers, Time Life and US News & World Reports.

Previously, Pegg directed database marketing operations at Hachette Filipacchi Media U.S., Consumers Union, Phillips Publishing, and Smithsonian Institution. She ran marketing divisions at Hadassah, Jindo Furs, The Fur Vault, Belvedere Press and Abrams Books. Pegg began her database career at Metromail (now Experian) providing data, analytics and database solutions to retailers and catalogers.

Pegg is a frequent speaker at events on data, big data and databases. She conducts direct marketing trainings and database marketing seminars for corporations and associations. As an adjunct faculty, she has taught undergraduate, graduate and professional level programs at New York University and Baruch College at the City University of New York.

Target Marketing magazine named Pegg as Direct Marketer of the Year in 2009. In 2012, she was awarded a Silver Apple for lifetime achievement in the direct marketing industry by the Direct Marketing Club of New York. Pegg serves on the DMA Ethics Policy Committee and formerly on DMA’s Annual Planning Conference Committee. She is a past President of the Direct Marketing Club of New York and a former Chair of DMA’s Nonprofit Federation.

Pegg is based in New York City but she travels worldwide to share her knowledge on data-driven marketing to clients and conference attendees.

Staff

Carolyn Lagermasini   Association & Conference Group

Briana Kovar               Association & Conference Group

Brittany Dunlap            Association & Conference Group

Paula Dvorak        Association & Conference Group