The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided the support, education, and a network of opportunities to direct marketers since 1926. We are a regional, professional non-profit association for all those interested in direct marketing. If you’re not a member yet, be sure to visit our Membership section for a full list of benefits.

Officers

President
Ginger Conlon
MediaVillage

Ginger Conlon, editor-in-chief of MediaVillage, catalyzes change in marketing organizations. Conlon currently serves as president of DMCNY and as an advisor on the Environmental Defense Fund’s Digital Advisory Council. She also serves on the Marketing Advisory Board for Baruch University’s Allen G. Aaronson Department of Marketing and International Business. In her distinguished career covering the industry, she has served as U.S. editor of The Drum, as well as chief editor of Direct Marketing News, 1to1, and CRMmagazines. She was honored with a Silver Apple lifetime achievement award for her contributions to the marketing industry and was cited as one of the “Top 25 CRM Influencers You Should Be Following.” Conlon holds a BA in advertising from Penn State.

Treasurer
Rob Healy
MeritDirect

Rob Healy is a Vice President at MeritDirect, LLC, which offers integrated marketing capabilities through a wide array of products and services. Before being acquired in January of 2016, Rob was a Managing Partner of FCI, which provided consulting services and custom software solutions designed to support their clients’ marketing efforts. For more than two decades, Rob has been assisting multi-channel marketers achieve more targeted, measurable and actionable solutions. He’s also committed to, and active in, the industry, serving as Treasurer and a member of the Board of Directors of the MCMA, and is a current Board Member of the DMCNY.

Secretary
Ray Schneeberger
Digital Marketing Solutions

Ray is Vice President of Sales at Fosina Marketing Group, a digital agency with deep roots in traditional direct response marketing. Fosina creates advantage for clients by combining decades of direct to consumer marketing experience, time-tested direct response principles and proven online best practices. The Fosina Formula is taking the Right Offer, Engaging Creative, Focused Media and Protective Technology and using these elements to create success for clients by finding and keeping their best customers.

Prior to joining Fosina Marketing Group, Ray held Sales and Management Leadership positions at Equifax Marketing Services, True North List Marketing and List Services Corporation.

Past President
Paulette Oliva

Paulette Oliva served as President of the Direct Marketing Club of NY for 3 years, 2016-2018. And now enjoys her status as Immediate Past President! She was a founding member and now retired Executive Vice President at MeritDirect. Paulette has 30 years of industry experience specializing in B2B customer acquisition and retention. She has worked with a diverse set of B2B clients – LL Bean (Direct to Business), Godiva (Direct to Business), Wall Street Journal, Kiplinger Washington/Tax letters, Staples, and Yahoo! – which allowed for a unique perspective, and broad B2B expertise on topics that include Lifetime Value, Retention/Reactivation, Attribution, Modeling and Analytics, and true Multichannel Marketing. Paulette currently sits on the Marketing Advisory Board for the Zicklin School of Business at Baruch College, enjoys mentoring marketing students, producing Broadway Musicals, and serves on the board of Music Theatre of Connecticut. She splits her time between New York, Connecticut, and Naples, Florida.

Board

Barry Blumenfield
BMI Global OMS

Barry “grew up” in the DM industry, handling  customer service, data entry and order fulfillment at BMI while in high school.  After spending five years in list and insert management and brokerage he returned to BMI in 1993 and became CEO in 1995.

Barry has spoken at numerous DMA conferences and as a guest lecturer for the Direct Marketing MBA Program at NYU. He offers consulting services to help clients determine and evaluate marketing strategies and creating customized analytics solutions. He has extensive experience launching new direct response projects, including catalogs, mail-order and DRTV, and specializes in continuity marketing. He also plays guitar, mandolin and sings in the band Bone Dry.

Joe Frick
Oracle Data Cloud

For over 25 years, Joe has helped companies develop integrated marketing strategies using data, and has a proven track record of uncovering, developing, and maximizing sales opportunities to help his clients solve their customer acquisition problems.

Joe started his career in the compiled list division of American List Counsel in Princeton, NJ.  He then spent 15 years at Adrea Rubin Marketing, Inc. in New York City.  As Vice President of Marketing and Social Media, he was responsible for major accounts, managing the sales team, and spearheading new business growth initiatives.  Joe has been with the Oracle Data Cloud since its inception in April 2015, and, as Head of Partnership Development, currently leads a team of business development executives who bring in new contributors to the Oracle Data Cloud retail data collective.

A Datalogix 360 award winner, Joe has served as the co-chair of the 2015 Marketing EDGE Spring Rising Stars Awards dinner; is a member of the Rutgers University Big Data Curriculum Advisory Board; is a frequent speaker at industry events (including NEMOA and the CohereOne Summit) and has acted as a mentor in the Oracle Data Cloud Protégé program.

Joe Furgiuele

Now a V.P. with MeritDirect, Joe was Founder & President of FCI for more than three decades, where worked hand-in-glove with clients – solving their marketing challenges, improving metrics, and codifying analysis through consulting services and custom designed software solutions.

Heavily involved with Industry Associations, Mr. Furgiuele is currently President of the MCMA-Media & Content Marketing Assn. (formerly the FMA-Fulfillment Management Assn.), and is back for another stint serving on the Board of the DMCNY. Also active in the DMA, he is currently on the Leadership Team of the DMA Integrated Marketing Community, and has been a member of the DMA Circulation Council OpComm and co-chair of the Inaugural Circulation Day in 1983, and again from 2010-2012. He also served on the DMA List Council Operating Committee and advisory committee for List Days 1992, 1997, 1998 & 2007. He is a frequent speaker at industry activities and conferences, as well as Emcee at the Silver Apple Awards Gala. Joe has also taught Graduate & Under-Grad level courses at FIT, NYU and Mercy College.

Allyson Gordon
Wiland

Allyson Gordon has been working in publishing since graduating college, starting at Source Interlink Media and then moving to Paradysz. She started working as Vice President of Business Development for Subscription Boxes, Publishing & Media at Wiland in 2016. She uses all her prior knowledge to help clients utilize the Wiland Database and meet their marketing goals. Allyson has been an active member of the DMCNY, MCMA and HDVDMA over the years. She’s excited to have recently joined as the DMCNY board as the Sponsorship Chair.

Pam Haas
Experian Marketing Services

Pam Haas has over 20 years of sales and sales leadership in the direct and digital marketing industry. Pam is an excellent motivator, trainer and leader with demonstrated results in team building, communication, executive selling and results achievement in a direct marketing environment. She has experience in providing cross channel customer engagement solutions to her clients including multi-channel strategy, database and analytic solutions as well as technical execution services. She is currently Account Director at Experian Marketing Services. Prior to that she was Vice President at Harte Hanks and Director of Sales – Eastern Region at Lyris. Before joining Lyris Pam held sales leadership roles at various marketing services organizations.

Michael D Hannay
Epsilon Data Practice

For the past 26 years, Michael has been working in the direct marketing data business in the greater NYC metro area.  Initially working for a B2B lead gen firm and then as a list manager, Michael migrated to the compiled data business working at the R.L. Polk company leading their strategic partnership channel. He continued to lead the strategic partnership channel as Polk sold their Direct Marketing Solutions business to Equifax in the early 2000s.  After 7 years and various leadership positions within Equifax DMS, he was recruited to join ICOM (an Alliance Data company) leading US sales across multiple verticals/markets.  Shortly thereafter, ICOM was consolidated into Epsilon to create the Epsilon Targeting data division.  During this time, Michael was part of the leadership team tasked with aligning multiple acquisitions of various data organizations into one cohesive business unit.  Today within Epsilon Data, Michael oversees the Automotive market, Financial Services market, Insurance market and Strategic Partnership channel.  He enjoys being a mentor to upcoming associates and representing Epsilon Data at industry events.

Sharron Mahoney
Alliant

Sharron has over 30 years’ experience in the Publishing and Direct Marketing industries.   Her depth of knowledge and expertise includes partnership development, list management, sales, and new customer acquisition. She was Consumer Marketing Director at Conde Nast for 25 years where she was directly responsible for maximizing their multi-million dollar list rental profit center as well as partnership development, establishing their modeling program, and new business acquisition programs thru direct mail and email efforts.  She joined SMS Marketing Services in 2010 as VP Sales where she focusedon sales and marketing for key clients as well as new client acquisitions. She is currently at Alliant as Account Executive helping their clients acquire and retain customers more profitably. She is on the board of the DMCNY.

Vincent Pietrafesa
Stirista

Vincent Pietrafesa’s experience in the marketing industry spans 18 years, including roles at Direct Media, Infogroup, Marketfish and BusinessWatch Network.

He currently is the Vice President of B2B Products at Stirista. Stirista is an identity based marketing solutions company headquartered in San Antonio, TX with offices in New York City. At Stirista he is leading the B2B division to strengthen and develop marketing technology products to serve the ever growing needs of the B2B marketer.

Vincent is a current board member for the Direct Marketing Club of New York (DMCNY.org) as the Networking Events Chair. The DMCNY is an organization dedicated to the mission of educating young marketers through education and scholarship.

Rick Witsell
Alliant

Rick Witsell, is Vice President, Marketing and co-founder of Alliant. He has over 25 years of strategic and tactical communications experience. He ran his own consulting firm for 12 years which provided advertising, brand development and investor relations services to clients in financial services, publishing and high technology sectors. Prior to the Alliant start-up effort, Rick oversaw the development and launch of a real-time risk-management service for major direct response marketers. In addition he has held management and creative positions in advertising and publishing organizations. Rick also provides volunteer services to the DMEF.

Advisors

Chet Dalzell
Digital Advertising Alliance

Chet Dalzell has more than 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance. He is a regular blogger, as author of “Marketing Sustainably” for Target Marketing magazine.

Chet served on DMA’s Committee on the Environment and Social Responsibility (2006-2012), and served as chair of its Marketing Strategy outreach group. He also served on the United States Postal Service Greening the Mail Task Force (2007-2010), and led its Life Cycle of Mail Subcommittee. He loves UConn Basketball (men’s and women’s) and Nebraska Football (that’s just men, at this point), too!

Staff          

         
Carolyn
Lagermasini
Association & Conference Group
Kathy
Doran
Association & Conference Group
Brittany
Dunlap
Association & Conference Group
Paula
Dvorak
Association & Conference Group
Rebecca
Blinn
Association & Conference Group