The 2003 Silver Apple honorees are:
• Michael Faulkner, formerly of the Direct Marketing Association
• Richard Goldsmith, The Horah Group
• Christy Karl, CC3
• Lawrence Kimmel, Grey Direct
• Susan McNamara, SK&A Information Services
• Neil Metviner, Pitney Bowes Direct
• John Wargo, US Postal Service
Each year a special Corporate Silver Apple Award is presented to a company that has enthusiastically supported the Club and direct marketing in New York. The award goes to Direct Media, Greenwich, CT.
Michael Faulkner, formerly of the Direct Marketing Association
Michael Faulkner is Senior Vice President Segments & Affiliates for the Direct Marketing Association (DMA). He has been with DMA for thirteen years. Initially, he served as Vice President of Membership Development where he was responsible for membership recruitment and retention programs.
Currently, he manages the DMA Segment and Affiliate program and is responsible for providing increased tangible value to all DMA members in nine key member segments plus five DMA chapters, five DMA subsidiaries plus new acquisitions, mergers and affiliations.
In the past three years, Michael has taken on the task of fund-raiser for the DMA and several causes. He has raised just over $10 million dollars in cash and in-kind donations for the 9/11 relief, the Advertising Council’s “Proud to be an American” campaign, and the DMA’s legal defense fund in the lawsuit vs. the FTC on the teleservices issues.
Previously, Michael spent 13 years at Dun & Bradstreet in a variety of sales, marketing and product management positions. He created the very first integrated direct response media, selling unit for D&B, which today employs over 100 people and has annual sales of over $45 million dollars. His last position at D&B was National Product Manager for the $22 million dollar direct response product line.
Michael also started and ran his own consulting practice for four years specializing in new member acquisition and retention for non-profit organizations.
He graduated Cum Laude from Rutgers University and received an MBA from NYIT and an MS in Direct and Interactive Marketing Communications from NYU. In addition, he is one of only 2400 association executives in the US who have received national accreditation as a Certified Association Executive (CAE). Currently, Michael is a doctoral candidate at Union Institute and University. He will be the first person anywhere to receive a PhD in Association Management.
Michael serves as an advisor on the Board of Directors for the New York Direct Marketing Club. He is on the board of directors of the Affinity Partners Newsletter and the Atlantic Health Systems Adolescent Mental Health Services. He is a member of MENSA, The Sons of the American Revolution, a Rotary International Fellowship Award winner, a member of the DMA Educational Foundation Facility for the Collegiate Institute, and recipient of the American Society of Association Executives 1986 Marketer of the Year Award. In 1978 & 1979, he was the National Athletic Dueling Champion.
Richard Goldsmith, The Horah Group
Richard (Dick) Goldsmith is the author of the well-received book “Direct Mail for Dummies.” He has been involved in the Direct Marketing and Printing Industry for more than 25 years.
Dick is President of The Horah Group a full service direct marketing company he founded in 1981. He is also Chairman of Horah Direct, a Direct Marketing creative agency founded in 1997 and a partner in PGI Mailers, a Lettershop/Bindery in New Ulm, Minnesota.
In September 1993, Dick’s expertise was recognized by the DMA when they appointed him to lead their seminar, “Direct Mail Production From Mechanical to Mailbox.” A well-known speaker, he has presented at numerous DMA Annual Conferences, AMA Conferences, the Circulation Management Conference, the Direct Marketing to Business conference, Direct Marketing Days in New York and Minneapolis and for the Direct Marketing Clubs of Seattle and St. Louis.
Dick has had numerous articles published in Target Marketing magazine and Circulation Management magazine and has received the Joseph Fiedler Fellowship Award from the Printing House Craftsmen of NY for distinctive service in further education within the graphics arts industry.
Christy Karl, CC3
Currently, Christy Karl is responsible for Database Acquisition and Management for CC3, a direct marketing services company headquartered in Ivyland, Pennsylvania. Utilizing sophisticated Internet-mining technology as well as leveraging unique relationships with various data partners, she develops proprietary business-to-business and consumer databases that meet the needs of a wide range of postal, telemarketing and email marketers.
Ms. Karl began her career with a marketing position at Brielle Luxury Galleries, a New Jersey retailer and cataloger of high-end giftware, tabletop and decorative accessories. She moved from consumer direct marketing to become Marketing Director at Garon Products, a major business-to-business cataloger of industrial supplies.
In 1989, she made the switch from mailer to supplier by becoming the General Manager of Zeller & Letica, one of a handful of boutique data compilation companies that set the pace for the major compilers of today. Ms. Karl has also had various data sales and marketing positions at American List Counsel, SK&A Information Services and infoUSA.
Christy has been an active Member of the Board of Directors of DMCNY for many years, volunteering her services for the annual Golf Outing and Silver Apple Awards as well as various networking events.
Lawrence Kimmel, Grey Direct
As Chairman & CEO, Larry Kimmel has led Grey Direct to unprecedented levels of success. Last year, Advertising Age indicated that Grey Direct was the world’s fastest-growing direct marketing agency. This year DM News wrote, “Grey Direct is bucking an agency world in retreat.”
Under Larry’s leadership, Grey Direct has grown to become a worldwide leader in communications optimization, operating from 49 offices in 35 countries, including full-service operations in New York, Chicago, Atlanta, San Francisco and Los Angeles.
Appointed Chairman & CEO in late 2000, by the conclusion of his first year Larry had reengineered and measurably strengthened Grey Direct in spite of a global recession, dotcom meltdown and market reactions to terrorist activities.
Once a traditional direct marketing agency, Larry has transformed Grey Direct into an analog/digital marketing solutions provider with a passion for ROI optimization. Under his guidance the agency has attracted a myriad of world-class clients such as Oracle, JPMorgan Chase, GlaxoSmithKline, United Airlines, Sun Microsystems, Panasonic, BellSouth, Xerox, Adobe, Cendant and Nokia.
During two years spent as President of Grey Direct prior to becoming Chairman, Larry began developing the foundations for the agency’s unique positioning, launched MarketData Solutions (Grey Direct’s data/analytics capability), built a new operation in San Francisco and helped lead the company to its greatest success ever.
Before joining Grey Direct, Larry owned and operated Unimark, an agency specializing in business consulting and direct marketing solutions, and held several senior positions at Draft Worldwide.
In 2003, Larry continues to champion the Direct Marketing discipline, believing that its ability to quantify ROI and build profits will, over time, confirm it as the leading marketing strategy. DIRECT magazine has referred to Larry as “King Profit” for his focus on client ROI and for his “prophetic” observations. B2B magazine identified him as “one of the most important people in B2B” for the past two years.
In addition to his responsibilities at Grey Direct, Larry served as the General Chair for the XXV John Caples International Awards…is on the advisory board of New York University’s masters program in direct and interactive marketing…and is a frequent featured speaker at direct marketing events around the world.
Larry and his wife, Dr. Tara Allmen, live in Manhattan.
Susan McNamara, SK&A Information Services
Susan is currently Director of the Reseller’s Division of SK&A Information Services a healthcare database company specializing in healthcare professional’s list and database information. In her eight years with the firm she has worked with major healthcare associations, publications, medical equipment companies and pharmaceutical companies including Pfizer and ASHP. She now manages the reseller division, which markets a 2 million-name database to list brokers and major ad agencies.
Prior to SK&A, Susan spent eight years as the Director of Sales at Hugo Dunhill Mailing Lists where she rebuilt and developed their wholesale division. In her first year, sales to list brokers doubled as a result of aggressive marketing and the creation of new databases. As a result of her efforts, many list brokers gained a greater understanding and confidence level for recommending compiled lists.
Susan began in Direct Marketing as an Administrative Assistant to Ed Burnett of Ed Burnett Consultants – who later became the leading compiler Database America. For the next 10 years she worked as a list compiler, broker and Director of Sales handling major accounts including NFIB, The Canadian Mint, and Pepsi Cola.
Susan also spent a year with Printronics Corporation as the Account Manager working with LeoYochim and Susan Keenan building and maintaining major databases.
She has been an active member of the DMCNY for over 15 years and served on the board of Directors for 6 years, 2 as an officer. Susan is a member of the DMA and Hudson Valley Direct Marketing Club and has volunteered 5 years with Dale Carnegie. She also is a Certified Holistic Health Counselor where she volunteers her time counseling individuals on better food choices for optimum health.
A fitness enthusiast, Susan has completed 2 triathlons and enjoys adventurous vacations that have included hiking the jungles of Belize and kayaking through the Everglades.
She is a graduate of the American Academy of Dramatic Arts and performed in Off Broadway theatres in NYC for several years back in the 80’s.
Neil Metviner, Pitney Bowes Direct
Neil Metviner is President of PB Direct, a Division of Pitney Bowes Inc. PB Direct is responsible for Alternate Channel Marketing and Customer Acquisition; Merchandising and Supply Operations; Customer Retention; Servicing; and Collections. The unit is an aggressive direct marketer to the small business marketplace.
Prior to his current assignment, Neil served as President of Pitney Bowes Small Business Solutions with responsibility for the management of 800,000 small business customers, including customers with its Internet postage product (“ClickStamp”) and the award-winning Personal Post(tm), the world’s 1st Postage Meter for the small office. Neil joined Pitney Bowes in July 2000 as President of its Office Direct Division where he implemented creative ways of acquiring customers through direct response and media marketing.
Before joining Pitney Bowes, Neil was a Senior Vice President with Cendant Corporation (formerly CUC International) where he led its Sales and Account Management unit and later its Protection Products Group.
Before joining CUC, Neil spent 12 years with National Westminster Bank. He held a number of senior executive positions, including Senior Vice President and Division Head of its Credit Card Business; SVP of its Commercial Banking Division; SVP of Business Strategies; and Regional Executive in charge of the New York City Retail Branch Network.
Neil received both his MBA and BA degrees from Case Western Reserve University.
He resides in Stamford, CT with his wife, Deborah; son, Aaron; and daughter, Amanda.
John Wargo, US Postal Service
John Wargo’s career at the United States Postal Service spans more than 32 years of increasing responsibility in marketing and sales. In September 2001 he became Vice President, Service and Market Development. Prior to that, his two most recent positions were as Vice President Strategic Marketing and Vice President Customer Relations.
Wargo is responsible for improving customer service, customer relationships, and developing new marketing opportunities. He oversees Retail Marketing, Business Mail Acceptance, the Business Service Network, Market Development, Customer Relationship Management and Customer Events. Customer Events include the National Postal Forum (NPF), Postal Customer Councils (PCCs) and the Mailers Technical Advisory Committee (MTAC).
Wargo also focuses on innovative marketing strategies to help sustain the ability of the Postal Service to serve its customers and compete in a technology-driven environment. He established working groups for MTAC that developed guidelines for workshare discounts and automation discounts for mailers.
In addition, Wargo developed the first Postal Service major account program to focus on commercial mailers, and creation of the National, Premier and Preferred Accounts Programs. He continues to work with industry partners to improve service, and to make the products and services of the Postal Service accessible to our customers.
He helped establish service levels for the direct mail industry, features direct marketing at NPFs and PCCs, and has a history of strong support for all of the associations that deal with direct mail, ensuring that they have a strong voice at the Postal Service. Instrumental in guiding more Postal Service advertising into direct mail, Wargo is the spark that lights the USPS Marketing Advisory Board – a major partnership developed in 1993 with marketing executives from the private sector.
Wargo has a Bachelor of Science degree in Business Administration from Duquesne University of Pittsburgh, PA. In addition to graduate work at Duquesne, he completed University of Texas and attended advanced marketing programs at Harvard, Columbia, Pennsylvania, Georgetown and Duke Universities.
Residents of Fairfax Station, Va., Wargo and his wife Lorraine have three grown children and four grandchildren.
Direct Media – Corporate Award Winner
Direct Media is a diversified direct marketing services company. Since 1969, Direct Media has provided the appropriate media mix to support all of the direct marketing needs of some of the world’s most prestigious companies. Today those services include list, alternative direct response media, and Internet brokerage, as well as list, alternative direct response media, and Internet management. DMI is also renowned in the direct response industry as an expert provider of database services in the United States and worldwide.
Direct Media’s mission is to provide superlative service, comprehensive marketing intelligence and innovative marketing solutions to both new and well-established direct marketers.
Dave Florence, who is generally credited with starting the first public mailing list database in 1971, founded the company. Dave has previously served as a member of the Board of Directors for the DMA. Larry May is Chief Executive Officer and is actively involved in the industry. He currently serves on the Non Profit Federation Advisory Board and The Direct Marketing Association’s Ethics Operating Committee.
Direct Media is led by experienced and highly regarded staff of direct marketing professionals who also actively participate in industry events. The company has direct marketing expertise in both the business-to-business and consumer arena. DMI’s areas of specialty include catalogs, continuity, magazines, books, credit cards, services, international, and fundraising. Direct Media clients include National Geographic Society, Hearst Magazines, Eddie Bauer, Omaha Steaks, Spiegel, Chase, National Seminars, Pitney Bowes, Disabled American Veterans, Make-A-Wish Foundation of America, Harlequin Books and International Masters Publishers.