he 2004 Silver Apple honorees are:

• Kathy Duggan-Josephs, D-J Associates
• Jonah Gitlitz, retired, Direct Marketing Association
• Linda Huntoon, Direct Media
• Penny Vane, Vane & Friends
• H. Robert Wientzen, former CEO, Direct Marketing Association
• Alan Zamchick, Hachette Filipacchi

Each year a special Corporate Silver Apple Award is presented to a company that has enthusiastically supported the Club and direct marketing in New York. The award goes to The Horah Group, New York, NY.


Kathy Duggan-Josephs, D-J Associates 

Kathy began her direct marketing career at Doubleday Book Clubs launching the active member files to the list rental market.  During her tenure at Doubleday, Kathy was involved in creating one of the first automated list rental processing programs in the industry.

In 1976, Kathy joined direct Media’s brokerage division.  Her focus was developing catalog clients and in 1979 launched the Blue Chip List Division at Direct Media that catered to upscale mailers.

In 1981, Kathy founded D-J Associates, offering personalized list brokerage and list management services to catalogers and other direct marketers.  Through the years she has expanded those services to include complete circulation strategy and tactics, e-marketing, Hispanic marketing and strategic planning for many types of direct marketers.  Under Kathy’s guidance, D-J Associates has been an integral part of the launch and growth of many of the premier catalogs in the industry.  In addition to her responsibilities as president of D-J Associates, Kathy is an active circulation specialist working with selected mailers.

Kathy’s husband is Rich Josephs, president of Lissan Computing.  Rich is the creator of BOOMS – the most widely used software in the list industry.

Kathy continues to contribute to the industry through efforts such as Echo judging and is an active member in many industry groups, including the DMA, NEMOA and the DMA’s Catalog Council and List Leaders.


Jonah Gitlitz, retired, The Direct Marketing Association

Jonah was appointed president/CEO of the Direct Marketing Association Inc. in January 1985, where he served in this capacity through December 1996.  He joined the DMA in May 1981 as senior vice president in charge of the Washington office.

Before joining the DMA, Jonah served as executive vice president of the American Advertising Association.  Before that, he held a variety of positions including president and board member, Lillian Vernon Corp.; managing editor, Television Digest; and reporter for the Broadcasting and Cable Magazine.

Jonah’s 12-year tenure as CEO of the DMA was filled with many accomplishments.  During that time, total DMA revenue increased from $10.3 million in 1985 to $22.9 million in 1996.  Company membership increased from 1,800 companies to almost 3,400.  Using his Washington experience, he significantly expanded government relations activities and, simultaneously, ethics and consumer affairs programs.  During this period, the DMA successfully forestalled major congressional legislative and regulatory initiatives affecting use tax, privacy and adverse consumer protection measures.

He had many board affiliations with both non-profit and for-profit organizations.  And Jonah served on the National Advisory Council and U.S. Small Business Administration.

The industry has recognized Jonah with many honors, including DM Days New York, Lifetime Contributions to DM; Direct Marketing Club of New York, Mal Dunn Leadership Award; Mail Advertising Service Association, Miles Kimball Medallion; and the DMA, Hall of Fame.


Linda Huntoon, Direct Media 

Linda discovered direct marketing when she went to work in the order department for Walter Karl Inc.  While there, Linda pioneered Proprietary Promotional Databases and Hotline Marketing techniques and achieved the level of vice president.  In 1992, she joined the SpeciaLISTS, now ClientLogic Specialists marketing Services as president of her own brokerage division, which she maintained for 10 years.

She joined Direct Media Inc. as executive vice president where she continues to maintain her own accounts while working with the Corporate Executive Team to develop systems and strategies to support the broad client base at Direct Media.

Linda is a member of many organizations, including the DMA, WDMI and NEMOA, and she presides as chair of the DMA’s List/Database Council.  She is a frequent speaker at industry events and also writes for numerous trade publications.  Linda is married to Budge Huntoon, partner and CEO of Blue Hill Data Services.  They live in Mount Kisco, NY, and have four sons and four grandchildren.  She holds a Bachelor of Arts degree in Psychology from NYU.


Penny Vane, Vane&Friends

Penny is one of the industry’s growing number of second-generation direct marketers.  Although she has finally accumulated 25 years of experience, she learned her trade as a child, over the dinner table, as the daughter of Peter Vane, a Silver Apple Award winner himself.

When her father launched his own direct marketing agency, the magnetic appeal of the business to which she’d been born became too strong to resist.  During a 12-year tenure at Peter Vane Advertising, she worked in every department of the agency, including creative, media, studio, account management, finance and administration.  Clients served there read like a who’s who of traditional marketing giants and included American Express, Columbia House, Grolier, Meredith, Newsweek, Simon & Schuster, National Liberty, Time-Life and more.

In 1990, she left Peter Vane Advertising to launch Cohn & Wells’ fledgling New York office and grew it to become the largest in their eight-office international network, with close to $100 million in billings.  As a member of the network’s senior management team, she supported strategic planning for C&W’s clients in the United States, Canada and Australia.  She also handled client development and administrative responsibilities within the Paris-based EURO/RSCG parent network.  Clients served during her tenure at C&W included Bell South, Bell Canada, Cisco, Citibank, Philips and others, including First USA Bank, for whom she pioneered the now ubiquitous “balance transfer” marketing strategy.

Penny chose to return to her entrepreneurial roots and in 1997 launched Vane&Friends.  Positioning itself as the “un-agency,” the group acts as a marketing and communications SWAT team, providing strategic and creative services to both clients and agencies.  Vane&Friends has handled assignments for companies as varied as AccentHealth, Audubon, General Motors, Lucent Technologies, MasterCard International, MetLife, Revlon and Sears Optical.

Penny has been active in the industry, having served as president of the Direct Marketing Club of New York, president of the Association of Direct Marketing Agencies and more than 15 year on the board of the John Caples International Awards.  In addition, she has served on the boards of several charitable and arts organizations, and her portfolio includes work for a long roster of pro bono clients.  Known to be an inspiring and supportive mentor to friends and colleagues, she credits her energy to the creative renewal she finds as a ceramist, essayist and mother to two boys, neither of whom currently have any intention of following in the family’s footsteps … but she’s still working on them.


H. Robert Wientzen, The Direct Marketing Association

Bob was appointed president/CEO of the Direct Marketing Association Inc. in October 1996.  He served in this capacity until August 2004.

Before his DMA appointment, he served as CEO/chairman of Advanced Promotion Technologies.  Before that, he enjoyed a 27-year career at Procter & Gamble, where he pioneered the marketing giant’s direct marketing efforts and helped develop what is regarded as the world’s largest consumer database.

Bob is a member of the Advertising Council’s board.  A proponent of earth-friendly industry practices, he is chairman of the American Forest & Paper Association’s Paper Industry Association Council.

Bob holds an undergraduate degree in sociology from Providence College and a master’s degree in psychology from George Washington University in Washington, DC.  He also served as a captain in the U.S. Army during the early 1960s.

Bob and his wife, Lucille, who reside in Cincinnati and Boca Raton, FL, have two children and three grandchildren.

Founded in 1917, the DMA is the leading and largest trade association for businesses interested in database-driven and interactive marketing, with more than 5,100 corporate, affiliate and chapter members from the United States and 44 other nations.  Its members include catalog companies, Internet retailers and service providers, book and music clubs, industrial manufacturers, non-profit organizations and a host of other vertical segments including the service industries that support them.


Alan Zamchick, HachetteFilippachi

Alan began his career in direct marketing as assistant to the advertising director of Unity Buying Service in 1978.  He joined CBS Publications as list marketing manager in 1981.

In 1986, he became president/list management for WMI/Worldata.  Later that year, he joined Household Targeting, a division of Unimail, as president.

Rehired by CBS Magazines in 1987 and promoted to list director, he has served in that capacity ever since and under numerous company names, including Diamandis Communications, Hachette Magazines and finally Hachette Filipacchi Media US.

Alan is a graduate of the Poh Institute of Insurance.

He has lived with his wife of 26 years, Fredda, and their two daughters, Alexis and Stacy, in Bellmore, NY, since 1985.


The Horah Group, Corporate Award Winner

Founded in 1981, The Horah Group was established and exists to meet the needs of its clients for direct mail services and collateral printing.  Today, it is a direct marketing agency specializing in direct mail.  The firm provides its clients with strategic planning, creative development, list procurement, production and postal planning, printing, lettershop and back-end analysis.  The company’s mission is to meet and, wherever possible, exceed its clients’ expectations for service, quality and timeliness.

Horah Technologies specializes in production – “getting the job done.”  Horah Direct is the company’s strategic and creative division.  And Multi-Channel Lists is the financially sourced consumer database, providing highly qualified prospects to many types of organizations for their direct mail marketing efforts.