DMCNY 2010 Silver Apples Award Gala

Bruce Biegel, Winterberry Group

Bruce Biegel is managing director at Winterberry Group: he leads the firm’s consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than two decades of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic planning, business assessment, mergers and acquisitions, global multichannel marketing and technology development. Mr. Biegel has led more than 100 engagements working with agencies, marketing services and technology clients, marketers, publishers and catalog firms from early stage through multi-billion dollar global enterprises, and covering the US, Canada and Western Europe. In addition to his role at Winterberry Group, Mr. Biegel serves as a senior advisor to the firm’s investment bank affiliate Petsky Prunier LLC.

Chairman and as founder of the DMA’s Marketing Technology Council and co-chair of the DMA Innovation Awards where he also serves as a judge, Mr. Biegel is a frequent, in-demand speaker at major marketing industry conferences and symposia. Recent speaking engagements include the Email Experience Conference in Barcelona, major events of the DMA (including its Annual , Digital/DM Days and Leaders’ Conferences) and the Institute of Direct Marketing UK., the 4As Transformation Conference and the Direct Marketing Club of NY where he was awarded a Silver Apple career achievement award in 2010. Mr. Biegel, a graduate of the University of Pennsylvania serves on the Board of Directors of the US Direct marketing Association, the Board of V12 Inc., a marketing data company in the US and as an editorial board member of the Institute of Direct Marketing (UK)’s Journal of Direct, data and Digital Marketing.


Ray Butkus, ARGI

A seasoned General Management professional with extensive Sales and Marketing expertise in both consumer and business markets, Butkus serves as the President and Chief Executive Officer of ARGI. Formerly, he was President of The Donnelley Group of infoUSA, seven direct marketing companies offering consumer and business marketing information solutions for both online and offline promotions, acquisition and retention marketing. Prior to that, Ray was President of Donnelley Marketing. He was President and Chief Operating Officer of Naviant Marketing Solutions from its founding till the successful merger of the company four years later. He was one of the four founders of the company.

Butkus was the Vice President and General Manager for IntelliQuest’s IQ2.Net division with sales, marketing and operational P&L responsibility for two years till its management buyout of which he was a part. Prior to the IntelliQuest position Butkus was President and Chief Operating Officer of GEN Logistics Systems, a start-up Cyberspace venture providing information services to the transportation industry.

Butkus spent nearly 20 years with AT&T, most recently as Sales Vice President leading a seven hundred person sales force serving middle market accounts in the Eastern U.S. He held a variety of sales, sales management, marketing and operational jobs. He served as Director, International Market Management with responsibility for advertising, promotions, direct marketing, product marketing and research. He was the Director of International Sales during the period of AT&T’s rapid expansion overseas where he directed AT&T’s sales channels in the U.S. and abroad in the sale of International Services for both business and consumer markets. He headed one of AT&T’s Business Units for over two years.

Publications include a book: Motivation, Beliefs, and Organization Transformation, Quorum Books, 1999, co-authored with Thad Green, Ph.D.; and several articles: Delivering High-Impact Presentations; Excellence at the Cutting Edge of Sales Management,; Use All the Arrows in Your Quiver; How the Best Do It: Winning Sales People on Winning Sales; The Learning Vacation; Around the World with Digital Video; Global Telemarketing: The New Frontier; Fax is Shrinking the World; Linking the Global Corporation; Global Private User Networking: A Business Perspective.

He has delivered speeches and made numerous television appearances on a wide range of technology and business topics such as telemarketing, sales management, direct marketing, global data networking and international telecommunications around the world.

He has served on the U.S. Department of Commerce New Jersey Export Council, the International Advisory Board of the Marketing Science Institute, the Advisory Board of the International Direct Marketing Institute, serves as President of the Providence College ROTC Alumni Association, is a member of the International Association of Sales Professionals, and has received the U.S. Small Business Administration Export Certificate of Appreciation and a Silver Echo Award from the DMA. He serves on the Board of Directors of e-Dialog, Lexington MA, the Board of Trustees of Providence College, the Board of Advisors of Scene Genesis, Rochester NY and is a former Board member of Bigfoot Interactive, NY, NY.

Butkus is a graduate of Providence College, Providence, RI with a BS in Business Management, holds an MBA from the University of Puget Sound in Tacoma, Washington and is a graduate of Harvard Business School’s Advanced Management Program. He served for three years as an officer in the U.S. Army Signal Corps.


Jerry Cerasale, Direct Marketing Association

For the past 15 years, Jerry Cerasale has served as DMA’s senior vice president, government affairs, where he is charged with the association’s contacts with Congress, all federal agencies among them the United States Postal Service (USPS), as well as state and local governments. He has handled top issues confronting the practice of direct marketing, among them postal affairs, electronic marketing, privacy, data security, taxation, the environment, telemarketing, sweepstakes and commercial free speech. Prior to joining DMA, he was the deputy general counsel for the Committee on Post Office and Civil Service, United States House of Representatives.

Cerasale also served for 12 years at the Postal Rate Commission (now Postal Regulatory Commission), mainly as legal advisor to then-Chairman Janet Steiger and then as special assistant to the Commission. He was also an attorney advisor to Steiger when she was chairman of the Federal Trade Commission. Prior to working for the PRC, he was employed in the Law Department of USPS.


Ralph Drybrough, MeritDirect

Ralph Drybrough has specialized in B2B direct marketing his entire career. As a mailer, he has held profit center responsibilities with ITT Publishing, Amsterdam, Kole Enterprises and Magnatag Products. From 1982 through 1987 he was principal of Drybrough & Co., a direct response consultancy concentrating on catalog development and start-ups.

Ralph joined Direct Media in 1988 specializing in list brokerage and circulation planning for B2B mailers such as 4Imprint, Successories, Executive Greetings, Lab Safety, Paper Direct, Clement, Staples, Lands’ End Business Outfitters and many others.

In 1991, he became the producer of the Business Mailers’ Co-op Conference, growing the annual client event to attract more the three hundred attendees and become the largest conference in the B2B multichannel marketing sector. In July 2010, Ralph celebrated his twentieth year running the Co-op.

In January 2000, Ralph, Mark Joyce and seven partners formed MeritDirect to focus on providing B2B clients leading edge customer acquisition and retention expertise as well as a full suite of digital marketing, email brokerage and list management services. Today, MeritDirect operates from headquarters in White Plains, NY billing over $80 million per year and providing direct marketing careers for more than one hundred associates.

Ralph is a founding member of the American Catalog Mailers Association and serves on the Executive Committee of the association’s Board of Directors. His other industry affiliations include the Direct Marketing Association, the Direct Marketing Club of New York and the Hudson Valley Direct Marketing Association.

He has been named to B-to-B Magazine’s “Who’s Who in B2B Marketing” list in 2002, 2006, 2007 and 2008.


Karen Isenberg, Specialists Marketing Services

Karen began her Direct Marketing career in 1983. Under the direct tutelage of Mal Dunn himself, she honed her skills as a consummate sales professional and went on to serve as Vice President, List Management Sales at Direct Media under the stewardship of Dave Florence. For the past decade, she continues to exhibit her exceptional skill set as Senior Vice President / Strategic Planning and Development For Specialists Marketing Services, one of the few independently owned Direct Marketing firms spearheaded by President and CEO Lon Mandel.

Karen’s primary role focuses on the development and implementation of new ideas, opportunities and solutions to maximize list rental income for Specialists Marketing Services diverse client base.

In addition to her internal duties, Karen has served as Vice Chair of the DMA List and Database Counsel, and continues to graciously volunteer her time to numerous other DMA committees.

Her extensive mailer and vendor network, include such notable clients as International Masters Publishers, Bookspan, McGraw Hill, Playboy Enterprises, Hearst Magazines, Dr. Leonard’s, Reader’s Digest, Spiegel and Carol Wright. Currently her client roster includes Guthy Renker, Belvoir Media Group, Staywell Consumer Health Publishing, University Health Publishing, North American Affinity.

Karen resides in New City NY with her most ardent supporter her husband Vince Lombardi (no relation to the coach) and her true crowning achievement her beautiful and gracious daughter Suzy Lombardi.


Gene Raitt, Allied World Assurance Company

Gene is responsible for managing the Allied World A&H business throughout Asia. He is also the Chief Marketing Officer, and responsible for developing the distribution systems necessary for A&H sales. The concentration for distribution is on direct/interactive marketing, using a fully integrated media approach to make the customer the “king” in terms of maximum available choice for products, payments, access, and claims.

Prior to joining Allied World, Gene was Executive Vice President and Chief Direct Marketing Officer for AIG Worldwide, based in New York City. This position encompassed all lines of DM business in over 60 countries, and he managed a direct marketing portfolio of business of US$ 9.4 billion. Of that amount, US$2.9 billion came from Asian direct businesses that Gene launched from scratch.

Gene has spent more than 14 years in Asia based in Tokyo and then Hong Kong. He held the positions of Regional Vice President, Far East (Japan & Korea), Managing Director, Direct Marketing, Asia/Pacific, and Managing Director, Greater China and India.

Gene had early sales experience in the business as an agent and broker, and is licensed for life, A&H, P&C, and securities. He also held a license as a clinical psychologist in the US.

Gene served as the Chair of the Direct Marketing Association from October, 2009 through May, 2010. The DMA is the pre-eminent worldwide association of direct/interactive marketing professionals with more than 15,000 members globally.

He is also Chair of the Hong Kong Direct Marketing Association, member of the Board of Directors of the Direct Marketing Club of New York, Board of Governors and senior creative judge for the ECHO Academy of Direct Marketing Arts & Sciences, and was Chair of the Committee on the Environment & Social Responsibility.

In 2005 Gene was recognized as the Financial Services Direct Marketing Executive of the Year by the Direct Marketing Association.


Christine Slusarek, Time Consumer Marketing, Inc.

B.S., Marketing, Philadelphia University, 1984
M.B.A., Marketing, Drexel University, 1986
M.Ed., Education, Fordham University, 2005
Certification in English Language Teaching, New School University, 2006

Christine Slusarek has been in the Direct Marketing Industry for 25 years. She is currently the Executive Director of List and Database Marketing for Time Incorporated’s Consumer Marketing Division. Prior to joining Time Inc. in 1990, Slusarek was a Director of direct mail marketing at Time-Life Books, a Direct Mail Manager at US News & World Report and a Marketing Manager for Avon’s Catalog Division.

Christine is an Adjunct Professor at Fashion Institute of Technology/SUNY and Kean University, teaching Introduction to Direct Marketing, Internet Marketing, Database Marketing and Consumer Behavior courses. She has been involved in course and curriculum development and is certified as an online instructor at SUNY.

She is a regular speaker for the Direct Marketing Association, participating in the Direct Marketing Education Foundation’s Graduate Student Forum, the DMA’s Young Professional Seminars, and the List & Database Basic Training sessions. She has served on the DMA List/Database Council since 1990, has acted as a Collegiate ECHO Awards Judge and has been a board member of the Direct Marketing Club of New York.


Alliant, Corporate Honoree

Alliant was founded on the idea that the most valuable asset any marketer can have is a deep understanding of the consumer behaviors that drive response and performance. We delivered on our vision with the first cooperative databases in the industry dedicated to providing insight — as opposed to prospect lists.

Today Alliant provides more than 70 clients with strategic marketing advice, sophisticated analytics, and access to transactional information detailing the purchasing behaviors of over 130 million U.S. consumers. We add value by creating data-driven solutions that optimize campaign profit in virtually any marketing channel. Our clients include marketing organizations and service providers who seek improved performance from acquisition campaigns, in-bound order handling, digital marketing, customer file mining, and billing services. Our marketing and credit data resources continue to grow as new clients discover the power of our “cooperative insight” business model.

Delivering a new breed of data-driven solutions to sophisticated marketers requires an extraordinary degree of service and attention to detail. Alliant works hard to hire the brightest people available and support them with an environment that nurtures and rewards professional development, innovation, and service. We encourage team members to give time to the professional, community and educational organizations that matter most to them.

In our short history, Alliant’s team has made out-sized contributions to a wide range of community groups, charities and industry-support organizations. We’ve started toy drives, coached kids, and collected money for disaster relief efforts. In particular, we are proud of the opportunities we have had to provide service to the Direct Marketing Association, the Direct Marketing Club of New York, and the Direct Marketing Educational Foundation.

As a company, we believe that these contributions of time and money are every bit as important as the investments we make in people, data and technology. We believe that a corporate commitment to giving back is good for the bottom line — because the health of our business can only be as good as the health of the environment in which it operates.